Mazda Showcases Customized Vehicles at 2005 SEMA Show

- MAZDASPEED Continues to Be a Powerhouse in the Aftermarket Industry -

LAS VEGAS, Nov. 1 -- Taking Zoom-Zoom to a higher level of excitement, Mazda North American Operations (MNAO) will display a range of Mazda products modified with MAZDASPEED-branded accessories on such vehicles as the RX-8, MAZDA3, MAZDA6 and MX-5 Miata at the 2005 Specialty Equipment Market Association (SEMA) show in Las Vegas.

Also on display at the show will be a full variety of MAZDASPEED and Genuine Mazda Accessories. Mazda continues to have the strongest, most comprehensive selection of vehicle accessories in the auto industry.

"The aftermarket industry has truly embraced Mazda vehicles and MAZDASPEED-branded accessories, as demonstrated at the SEMA show," said Jack Stavana, director of accessory operations for MNAO. "Our accessories program is one of the best in the industry, and becoming more-and-more exciting with new products such as SIRIUS(R) satellite radio receivers, remote start systems, fully warranted high-performance Cold Air Intake Systems, as well as a full array of all-new accessories for the 2006 MX-5 Miata."

MAZDASPEED accessories include items such as performance exhaust systems, which can improve horsepower; springs, struts, shock absorbers and stabilizer bars that flatten out handling; performance brake parts, which increase stopping power while reducing stopping distance; and interior and exterior styling parts to help every customer define their own vision of Zoom-Zoom.

The comprehensive accessories program also makes cutting-edge media products available to customers. These include SIRIUS satellite radio systems, in-dash single and six-disc CD changers, MP3-capable systems, cassette players, MiniDisc players and the newly introduced PhatBox(R) Digital Media Player.

MAZDASPEED-branded accessories are available at approximately 375 specific Mazda dealers across the country. MAZDASPEED accessories are built specifically for the vehicles on which they fit and are developed to the same engineering and design standards used for the host vehicle, guaranteeing perfect fit and operation.

In addition to its MAZDASPEED and Genuine Mazda Accessory display, Mazda will also showcase the following vehicles at the 2005 SEMA Show:

   *  MAZDASPEED-accessorized RX-8 -- This RX-8 features all the MAZDASPEED
      accessories offered, including body kit, sport-tuned suspension
      components, sport sound muffler and interior styling items.

   *  MAZDASPEED-accessorized MAZDA3 -- The already stylish MAZDA3 adds an
      aggressive front fascia and lower lip spoiler, customized front
      grille, side sill add-ons, rear under-skirt and lip spoiler and MS-TII
      aluminum wheels (18x7.5JJ) with diamond-cut carbon-fiber center caps
      and 225/45R18 Bridgestone tires.  A sport shifter for shorter shifts,
      lightweight flywheel and sport clutch with increased clamp load and
      torque capacity help improve the performance of the MAZDA3.

   *  MAZDASPEED-accessorized MX-5 Miata -- This MX-5 goes beyond the
      necessities for a high quality roadster.  Exterior features include an
      aggressive front fascia with larger air openings, styled side sills,
      bold rear fascia, three-piece rear lip spoiler for improved
      aerodynamics and forged-aluminum light-weight wheels (18x7.5JJ) and
      BFGoodrich g-ForceKDW tires (225/35R18).  With a six-speed short-throw
      manual gearbox, adjustable coil-over suspension, front strut tower
      brace and sport exhaust, the MAZDASPEED-accessorized MX-5 Miata
      embodies a Zoom-Zoom lifestyle.

   *  Troy Lee Designs Mazda MX-5 -- Troy Lee Designs has taken the new 2006
      MX-5 one step further by creating a road-race inspired sports car
      worthy of the MAZDASPEED heritage.  The exterior is highlighted by
      aerodynamic body modifications, 18-inch GT-C wheels and 225/40-18
      tires and a cutting-edge custom paint scheme.

   *  DG Motorsports MAZDASPEED6 Luxury, Speed, Style (LSS) -- The DG
      Motorsports MAZDASPEED6 is luxury for your senses.  From thrilling
      speed to g-force exhilaration, you will find yourself immersed in
      all-wheel drive fantasy.  Surround yourself with the best Mazda and DG
      Motorsports has to offer -- advanced engineering and unsurpassed,
      award-winning style transforming it into a complete package of speed,
      comfort, handling and style.

   *  American LeMans Series Mazda-Powered P2 Courage C65 Racecar -- This
      purpose-built racer sports a 500-horsepower Mazda R20B RENESIS rotary
      engine with a six-speed sequential no-lift shift transmission.
      Competing in the American Le Mans Series, the racecar recorded eight
      P2 Class podium finishes in 2005, including a victory at the Mid-Ohio
      Sports Car Course.

Mazda North America Operations is responsible for the sales and marketing, customer accessories, parts and service support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.