FordDirect COO Discusses Online Lead Generation at J.D. Power Automotive Internet Roundtable

Who: Steve St. Andre is FordDirect's president and chief operating officer. FordDirect generates more than 150,000 Internet leads for Ford, Lincoln, Mercury, Volvo, Jaguar and Land Rover dealers each month; and sales from these referrals represent more than 9 percent of Ford Division retail sales.

What: St. Andre is speaking at the J.D. Power International Automotive Roundtable

  When:  Wednesday, Nov. 2, 2005

  Where:  Las Vegas, Nev.
          Caesars Palace

  About FordDirect

FordDirect.com is a joint venture between Ford Motor Company and its Ford franchised dealers to create a comprehensive web presence for dealers and provide information and online vehicle sales quotes directly to consumers. It is the only dealer-manufacturer partnership in the industry. Launched in August 2000, FordDirect has more than 4,200 participating Ford, Lincoln, Mercury, Volvo, Jaguar and Land Rover dealers located in all 50 states. FordDirect.com is headquartered in Dearborn, Mich.

Editor's Note: Steve St. Andre is available for interviews regarding this topic and other trends in Internet marketing. To schedule an interview, contact Kate Bullach at 313-845-3269.

PRNewswire -- Oct. 31