ATV Safety Institute Hosting ATV Rider Training Briefings for Media in Charlotte, Raleigh, and Greensboro, North Carolina; Briefings Include an Abbreviated Rider Training Course

IRVINE, Calif.--Oct. 28, 2005--On Aug. 1, 20058, 2005, North Carolina Gov. Michael F. Easley signed the landmark ATV safety bill, SB 189, which was sponsored by Sen. William R. Purcell. This new law takes effect on Dec. 1, 2005.

"In light of this landmark safety bill, the All-Terrain Vehicle Safety Institute will be hosting a series of briefings, including abbreviated rider training courses, in Charlotte, Raleigh, and Greensboro to provide information and hands-on experience to interested members of the media," said Tom Yager, vice president of safety programs. "We hope the North Carolina media will take advantage of this opportunity to share -- firsthand -- this valuable safety information with their respective audiences."

Charlotte, NC
Date:     Tuesday, Nov. 8, 2005
Time:     12:00 p.m. to 4:00 p.m. EST
Site:     Iron Horse Motorcycles
          1600 W. Roosevelt Blvd.
          Monroe, NC 28100

Raleigh, NC
Date:     Wednesday, Nov. 9, 2005
Time:     12:00 p.m. to 4:00 p.m. EST
Site:     1100 Old Oak Tree Rd.
          Wendell, NC 25791

Greensboro, NC
Date:     Thursday, Nov. 10, 2005
Time:     12:00 p.m. to 4:00 p.m. EST
Site:     Asheboro Cycle Center
          520 Cox Ave.
          Asheboro, NC 27203

During this time the ATV Safety Institute will be hosting:

Training: An abbreviated ATV RiderCourse to any interested member of the media. The ATV RiderCourse offers an opportunity to increase safety knowledge and to practice basic riding skills in a controlled environment under the direct supervision of a licensed instructor. This is the training that ATV riders will complete to meet the requirements of the new law. ATVs and protective gear will be provided for interested participants.

Media Briefing: Providing an overview of ATV uses, the industry, and current safety issues. Industry representatives will be on hand to answer questions.

Support Tools: Opportunity to obtain B-Roll and still photography illustrating the safe and responsible use of ATVs.

Please contact the ATV Safety Institute at 949-727-3727, ext. 3091 for more information or to sign up for training. For directions to any of the sites, please call ASI at 800-852-5344.

The ATV Safety Institute's primary goal is to promote the safe and responsible use of ATVs, thereby reducing crashes and injuries that may result from improper operation by the rider. More information can be found on the website, www.atvsafety.org.

With approximately 6.9 million ATVs in use in the United States being operated by over 15 million Americans, it is important that everyone understand the importance of safe and responsible use of ATVs.

About ASI

The All-Terrain Vehicle Safety Institute(R), a not-for-profit division of the Specialty Vehicle Institute of America(R), was formed in 1988 to implement an expanded national program of all-terrain vehicle safety education and awareness. The ASI's primary goal is to promote the safe and responsible use of ATVs, thereby reducing accidents and injuries that may result from improper ATV operation by the rider. For safety information or to enroll in the ATV RiderCourse(SM) nearest you, visit www.atvsafety.org and click on "Online Enrollment," or call 800-887-2887.