Fort Worth Star-Telegram, Travidia Announce Innovative Self-Serve Online Auto Dealer Directory; Auto Dealers to Edit and Develop eMarketing Tools on Their Own Microsites

FORT WORTH, Texas--Oct. 2, 20057, 2005--Travidia Inc., the market leader in Internet marketing services for newspapers and retailers in North America and Europe, today announced the Fort Worth Star-Telegram has selected Travidia to power its new online auto dealer directory, www.dfwautolink.com.

DFW Auto Link is powered by Travidia's AdScripter technology and includes enhanced listings, allowing each auto dealer to easily login in and update content for their listing, as well as create microsites to promote their businesses.

"Our innovative AdScripter technology allows dealers to create and enhance their own business listing, develop targeted advertising messages to promote special sales and create their own microsite to round out a complete suite of advertising and promotional tools," said Ken Knecht, Travidia's vice president of marketing. "We are pleased to be able to partner with the Star-Telegram to provide a needed Internet on-ramp to local DFW auto dealers."

The DFW Auto Link directory is fully integrated with dealer inventory feeds allowing visitors to search for new and used automotive inventory for each participating dealer.

"The partnership with Travidia has opened up new technology for our auto dealer advertisers in a way that allows them to intuitively market themselves 24/7 to drive consumers to their dealerships," said Brian Young, classified automotive manager of the Star-Telegram. "Dealers will have the option to add to and enhance their business listing, link to inventory, link to radio and television commercials or build their own online advertisement."

Benefits offered by this innovative site include a listing for each dealer and a complimentary one-page business site that include the following:

-- Business microsite including easy-to-use web-based text and photo editing tools.

-- Enhanced business listing under geographic center location, category and alphabetical order.

-- Information about the business, including logo, tag line, phone number, email, web site address and business hours.

-- Hot Auto Deals tools to help promote dealer events.

-- Map & driving directions to the dealerships.

About Travidia Inc.

Travidia Inc. is a leading provider of Internet marketing management and digital advertising publishing services for top newspaper companies and brand-name Global 2000 retail advertisers. Some of their partners include: Lowe's Home Improvement, OSH, Red Lobster, The San Francisco Chronicle, The Orange County Register, St. Louis Post-Dispatch, The Dallas Morning News, 14 E. W. Scripps Co. newspapers, all 32 Knight Ridder newspapers and CanWest Interactive, representing 11 English language publications in major metropolitan areas in Canada. Travidia Inc. is a privately-held company with its Corporate Offices and main Operations Centers in Chico, Calif. Additional sales offices are in North Carolina, Chicago, Dallas, Denver, Washington, D.C., New York, Georgia and the United Kingdom. More information is available via www.travidia.com or by calling (530) 343-6400.

This news release contains statements of a forward-looking nature relating to the future events or the future financial results of Travidia, Inc. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider the various factors that could cause actual events or results to differ materially from those indicated from forward-looking statements.