Ghosts and Goblins Eight Stories High in Times Square

Lexus Gives Everyone in New York an Opportunity to See Themselves in Costume

                     Live on Times Square Mega-Screen

                * * MEDIA ALERT * * HALLOWEEN SEGMENT * *

   WHAT:    Lexus will be providing New Yorkers and visitors in costume in
            Times Square with the opportunity to have their photo taken and
            projected live, over two stories high, on the Reuters mega-
            screen on Seventh Avenue.

            The live event continues the official launch of the Lexus IS
            vehicle and is part of a unique photo mosaic of the new IS that
            began building on the giant screen on Sept. 3.  The mosaic is
            made up of thousands of photos submitted online at
            www.theNewIS.com by anyone wishing to participate.  The board is
            animated to zoom in on individual images throughout the
            mosaic... enlarging them to 32.5 feet tall.

            (The online program also allows participants to receive an email
            with the location of their image within the mosaic and view it
            on the website and potentially live via the Lexus webcam in
            Times Square.  They can then forward the web link to their
            friends and family for viewing.)

   WHEN:    Halloween Morning
            Monday, Oct. 31, 2005
            8:00 a.m. - 9:00 a.m.

   WHO:     Costumed visitors to Times Square

   WHERE:   Times Square, New York
            3 Times Square
            (7th Avenue between 42nd and 43rd)

   PHOTO    * Times Square crowds viewing themselves in costume on the mega-
   OPPS.:     screen
            * Media correspondents on the Reuters mega-screen
            * Photo mosaic as it develops and expands

   WHY:     Lexus is introducing its new 2006 IS luxury sport sedan and has
            utilized some of the most dramatic and multidimensional
            promotions ever developed by the luxury car maker.  The new IS,
            arriving in showrooms across the country this month, is
            completely redesigned from the ground up and available in the
            following models: IS 250, IS 250 AWD, and IS 350.

   CONTACTS:
   Keith DuRoss                     Meg Seiler
  (310) 497-0785                    (310) 615-6986
   keith.duross@teamone-usa.com     meg.seiler@teamone-usa.com

PRNewswire -- Oct. 27