Econo Lodge and Rodeway Inn Back in Action With Bobby Labonte at Atlanta

Silver  Spring, MD (October 25, 2005) – The  last time driver Bobby Labonte 
got behind the wheel of the Econo Lodge/Rodeway  Inn-sponsored No. 47 Chevrolet 
Silverado truck, he drove to victory. On October  29, Labonte and his primary 
sponsors, which once again will be Econo Lodge and  Rodeway Inn, hope for a 
repeat at the Atlanta Motor Speedway's Easy Care Vehicle  Service Contracts 200 
for the NASCAR Craftsman Truck Series  (NCTS) 
Econo Lodge and Rodeway Inn previously sponsored Labonte's Morgan Dollar  
Motorsports truck on April 9 at the NCTS Kroger 250, at Martinsville Speedway.  
Labonte, the 2000 NASCAR Cup Champion, captured his career first NCTS victory 
in  that race.  
“Our last sponsorship with Labonte showed us that NASCAR, country music  and 
our economy brands go hand-in-hand,�?? said Jim Dominey, director of programs  
and promotions for Choice Hotels. “NASCAR racing and country music reach folks  
across America, just like the Econo Lodge and Rodeway Inn brands. Deciding to 
 once again sponsor Labonte in a Truck Series race just made  sense." 
For  the October 29 race, the trucks' special paint scheme  will feature the 
Econo Lodge and Rodeway Inn hotel brand logos along with  up-and-coming 
country music star Mercury Recording artist Julie Roberts as a  part of the 
Chevrolet Silverado Celebrity All Star Program. Roberts will greet  Labonte and his 
fellow NCTS competitors at driver introductions and sing the  National Anthem 
just prior to the race.  
A native  of Lancaster, SC, Roberts is one of the fastest rising new stars in 
country  music today.  With chart-buster hits  off her debut self-titled CD 
including “Break Down Here�?? and “Wake Up Older�?? --  an appealing blend of 
country and blues that both embraces country's heritage  and reveals a fresh, 
contemporary sound -- Roberts' music is where art and  commerce meet. Her  
emotion-soaked, sensuous debut CD is a stark contrast to the pop-country music  
that's so prevalent now. The music of Julie Roberts is raw and real, honest yet  
optimistic 
“It  is a testimony to the strength of the NASCAR Craftsman Truck Series and 
the  entire Chevrolet Silverado effort when you are able to get support—not 
just  once, but twice—from an organization the caliber of Econo Lodge and 
Rodeway Inn  hotel brands,�?? said Labonte. "I just hope I can bring home another  
win." 
Chevrolet  Silverado and MDM teamed to bring the All Star program to fans at 
five events  during 2005. At each event, the No. 47 truck, driven by a 
Chevrolet Monte Carlo  NASCAR NEXTEL Cup driver, has featured a special paint scheme 
showcasing a  prominent musical artist.  
Labonte has piloted the No. 47 Chevrolet All Star Silverado twice thus  far 
in 2005. In March, at the Atlanta Motor Speedway, he finished second by a  mere 
eight thousandths of a second. His followed up with the above-mentioned win  
at Martinsville. Other 2005 All Star drivers have been Tony Stewart at 
Charlotte  in May and Kevin Harvick at Richmond in September. 
The green flag is schedule to fly for the Easy Care 200 at 3:00 PM EDT on  
October 29 with live television coverage provided by SPEED Channel.  Both MRN 
Radio and XM Satellite Radio  will bring the action live to fans over the 
airwaves. 
For  more information on Team Silverado in the NASCAR Craftsman Truck Series 
program,  log on to _http://media.gm.com/division/gmracing/index.html_ 
(http://media.gm.com/division/gmracing/index.html) . 
General  Motors Corp. , the world’s largest automaker, has been the 
global  industry sales leader since 1931. Founded in 1908, GM today employs 
about  324,000 people around the world.  It has manufacturing operations in 32  
countries and its vehicles are sold in 200 countries.  In 2004, GM sold  
nearly 9 million cars and trucks globally, up 4 percent and the second-highest  
total in the company’s history.  GM’s global headquarters are at the GM  
Renaissance Center in Detroit.  More information on GM can be found at _www.gm.com_ 
(http://www.gm.com/) .   
Rodeway  Inn hotels offer attractive rooms at a great savings at more than 
150 locations.  Complimentary Always  Fresh… Rodeway breakfast, plus free local 
calls and free local  weekday newspapers or USA TODAY provide added value to 
guests. Econo  Lodge hotels offer guests good clean comfort. 
With  almost 800 convenient locations, Econo Lodge and Econo Lodge Inn & 
Suites  feature affordable rates and its "Breakfast by Econo Lodge" complimentary  
continental breakfast. 
Choice  Hotels International is one of the world's largest lodging 
franchisors,  marketing more than 5,000 hotels open or under development in more than 40 
 countries under the Cambria Suites, Clarion, Quality, Comfort Suites,  
Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo  Lodge 
and Rodeway Inn brand names. For more information on Choice, visit the  
company's web site at _www.choicehotels.com_ (http://www.choicehotels.com/) . 
Choice  Hotels, Choice Hotels International, Cambria Suites, Clarion, 
Quality, Comfort  Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended 
Stay Hotel,  Econo Lodge, Rodeway Inn and Always Fresh…Rodeway are proprietary 
 trademarks and service marks of Choice Hotels International,  Inc. 
ã 2005  Choice Hotels International, Inc.  All rights reserved.