Dario Franchitti Wins at Fontana with GS610 Brake Fluid(TM); MotorSports Emporium Congratulates 2005 IRL(TM) Champions Andretti Green Racing

SCOTTSDALE, Ariz.--Oct. 2, 20055, 2005--MotorSports Emporium Inc. (OTCBB: MSEP), a fast-track motor sports company specializing in die cast collectible cars, automotive and racing art, original racing memorabilia, and exclusive product licensing through GS610 Maximum Performance Brake Fluid(TM), congratulates the entire Andretti Green team for a stellar 2005 season and a Series Championship victory.

David Keaveney, president and CEO of MotorSports Emporium, commented, "Congratulations to Dario Franchitti for his win at the Toyota Indy 400 at California Speedway in Fontana, Calif. Franchitti sat on Pole and held off teammate Tony Kanaan to win by 0.1117 of a second. This was Franchitti's second win this season."

Keaveney continued, "Andretti Green was successful in clinching the 2005 Series Championship with the help from Indy(TM) 500 winner Dan Wheldon, who also won the Driver's Championship; Tony Kanaan (2004 series champion) took second; Dario Franchitti secured fourth; and Bryan Herta finished eighth. Fantastic season, congratulations to everyone at AGR."

"Dario Franchitti's win and Tony Kannan's second place was a great feeling, especially knowing GS610(TM) was in their cars." Kyle Moyer, general manager at Andretti Green, commented, "With the green pit stops at Fontana it was important for AGR to stop the cars from speeds of 220 mph down to 60 as quickly as possible, and GS610 Maximum Performance Brake Fluid(TM) performed flawlessly which kept us in the lead and won the race."

"MotorSports Emporium will continue to leverage our relationships within the racing and automotive community to help emphasize the quality of GS610(TM). We are determined to establish ourselves as the best brake fluid on the market," Keaveney concluded.

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel and exclusive product licensing through GS610 Maximum Performance Brake Fluid(TM). For more information, visit www.motorsportsemporium.com; and for product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.gs610usa.com.

About GS610 Maximum Performance Brake Fluid(TM)

As the newest and highest performance brake fluid available, GS610's 610 degrees F (321 degrees C) boiling point exceeds the dry boiling point of all competitors. GS610(TM) was specifically designed to address the extreme environment of racing, sports car and all other driving environments where high temperature stability and consistent maximum performance are required. GS610 Maximum Performance Brake Fluid(TM) is a DOT 4 brake fluid which meets or exceeds all requirements of FMVSS 116 and SAE J1704. Unlike many other racing brake fluids, it is miscible with all DOT 3, DOT 4 and DOT 5.1 brake fluids. GS610 Maximum Performance Brake Fluid(TM) is sold by select retailers nationwide. For more information and a list of current retailers, please visit www.GS610USA.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests, and certain other matters. These statements are made under the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.