Former Trader Exec, AdImpact CEO joins Dealer.com as VP Sales & Business Development

BURLINGTON, Vt., Oct. 20, 2005 -- Dealer.com Websystems, a leading provider of online e-business marketing solutions for the Automotive Industry, announced today that Ken Lees will join the team as its Vice President of Sales and Business Development.

Mr. Lees has over 19 years of automotive industry experience in national management and executive level positions with leading media corporations and start up business operations including Landmark Communications, Trader Publishing and Cox Enterprises.

A unique history combining traditional and digital media technology positions Ken to become a key player in Dealer.com's continued success. Ken will capitalize on his previous experience in such ventures as launching Autotrader.com and redeveloping StoneAge Media/Car.com where he helped propel them into one of Inc. 500's fastest growing private companies in 2003.

Additionally, as the founder and President of AdImpact, Inc., an automotive e-training and recruiting firm, Ken will lead the efforts of integrating those products and services into the Dealer.com family of solutions.

"We are very excited about the addition of Ken to our team as we move into new areas of opportunity. Ken is an active leader in the industry, he participates and serves on the board of several Dealer Associations and is very well versed to the ever-changing marketing dynamics of Auto Dealers' internet operations, Business Development Centers, and automotive e-commerce. This makes Ken the perfect compliment to our organization and we see nothing but new added potential with him on our team," said Mark Bonfigli, Pres. CEO of Dealer.com

"Dealer.com has demonstrated significant and effective marketing results for its automotive clients," states Lees. "The center of its success is its people; from the passion of each employee, to the integrity of the leadership team and the development of cutting edge technology; with those ingredients in place, there's no wonder dealers across the country are having such success using Dealer.com solutions! I am honored to be a part of a team that breeds that excitement!"

About Dealer.com:

Dealer.com is the hottest, results driven internet marketing company in America today. Services include award winning dealer website development, user friendly lead management tools and the most proven local search engine advertising solutions available. See why more dealers are switching to Dealer.com solutions than any other provider in the country!

For information about Dealer.com contact the business relations dept at 888 895 2991 or info@dealer.com or http://www.dealer.com/