One Lucky Editor Will Win the Key to Luxury

Judith Ripka and Mercedes-Benz Join Forces to Bring Some Bling to L.A.'s Best at Mercedes-Benz Fashion Week at Smashbox Studios

LOS ANGELES, Oct. 19 -- Driving L.A.'s fashion, Mercedes-Benz teams up with Judith Ripka to dazzle the media with the ultimate luxury gift -- a $4,000 Judith Ripka 18k gold and diamond ring. Let the games begin, as Judith Ripka gives away gold keys in the media gift bags, which can be traded in at the Judith Ripka onsite boutique in the VIP Lounge for a Mercedes Benz key. One lucky editor will hold the key to luxury, which opens the trunk to Mercedes-Benz in the VIP Lounge, containing the 26-carat bauble. Finally, a very good reason to dig down deep and check out each and every goodie in their bag!

"As the L.A. fashion community continues to emerge and mature, both Judith Ripka and Mercedes-Benz are thrilled to recognize the fashion Editors for their ongoing commitment to keep West Coast designers in the forefront of the fashion community," states Janice Winter, President, The Judith Ripka Companies, Inc., "what better way to have a little fun during Fashion Week's festivities than to hunt for diamonds!"

"We at Mercedes-Benz are thrilled to be at the forefront of Los Angeles fashion, and are excited about this opportunity to bring together two leaders in the luxury industry," states Jill Martinette, Mercedes-Benz regional marketing manager.

ABOUT JUDITH RIPKA

From the red-carpet to the runway, Judith Ripka, Official Jewelry Designer of Mercedes Benz Fashion Week at Smashbox Studios, has been designing jewelry for over 25 years, inspiring those who appreciate style, design and uncompromising quality. Located in key luxury markets across the country, Judith Ripka's eleven retail stores reflect her passion for jewelry design -- exuding the modern elegance and sophistication that is Judith Ripka. Simply stated by Judith herself, "When a woman is wearing my jewelry, I want her to feel as if she is wrapped in one of life's best luxuries."

ABOUT MERCEDES BENZ

Mercedes-Benz USA, headquartered in Montvale, N.J., is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach vehicles in the United States. Mercedes-Benz has had a longstanding relationship with the fashion community worldwide creating partnerships and programming to support designers as well as the fashion and retail community. Media can learn more about Mercedes-Benz by visiting its media website at www.media.mbusa.com.