ZIPmouse Adds Horsepower for Advertisers

CINCINNATI, Oct. 19, 2005 -- ZIPmouse LLC, a leading Internet directory company, today announced the signing of a new driver for its 2006 racing team. Billy Vaughan will be getting behind the wheel of the #93 ZIPmouse racecar. Vaughan has dominated the modified racing circuit for the past 17 years with 182 top-five and 301 top-ten finishes, including championships in 2002 and 2003.

"We believe ZIPmouse is the best directory the Internet has to offer," said Keith Lawrence, President of ZIPmouse. "It's our focus to expose the website to as many users as possible and the racecar helps us reach hundreds of thousands of people who, in many cases, are currently not online."

ZIPmouse is also focused on optimizing its website at the highest levels possible. Each ZIPmouse categorical interface reflects some of the most searched keywords used today - Health, Home & Garden, Books, Music, Electronics, Cameras, Toys, Computers, Video Games, Weddings, Sports & Fitness, New York Restaurants, Orlando Attractions, Las Vegas Casinos, just to name a few. Once completely optimized, each ZIPmouse page will be competitively ranked on every major search engine.

"The key to our success is driving significant and targeted traffic to our advertisers' websites," said Ed Estes, CTO of ZIPmouse. "ZIPmouse is an optimizer's dream come true and we plan on not only doing our own internal optimization, but partnering with some of the leading search engine optimization firms around the world."

ZIPmouse just recently hired Stephen G. Wuest to head up its partnership and sales divisions. Wuest spent nearly 20 years in the performance improvement practice of Deloitte & Touche and will now focus on growing the ZIPmouse brand through strategic partnerships and advanced sales efforts.

"ZIPmouse is quickly establishing itself as a premier online destination for both users and advertisers," said Wuest. "My number 1 priority is to establish relationships with companies that will make ZIPmouse better and our advertisers even more successful."

About ZIPmouse LLC

Founded in 2001, ZIPmouse is an Ohio Limited Liability Company headquartered in Cincinnati. A leading Internet directory company, ZIPmouse's primary product is a unique, patent-pending user interface that allows users to quickly and easily find products, services and information online. ZIPmouse also provides a cost-effective and measurable way for advertisers to reach online users and attract visitors to their websites.

ZIPmouse is a registered trademark of ZIPmouse LLC. All other names are trademarks and/or registered trademarks of their respective owners.