Mark Boyd Joins Auto Dealer Traffic, Inc.

Columbus, Ohio -- October 15, 2005 -- Auto Dealer Traffic, Inc., a leading
automotive internet marketing firm, has named Mark Boyd as the company's new
Executive Vice President and Director of Strategic Development.  Renowned in
the automotive e-commerce world for his unprecedented success at Dealix
Corporation and Chrome Systems, Inc., Boyd has an impressive history and
expertise in the automotive technology sector that will help Auto Dealer
Traffic empower auto dealers through search engine marketing and search engine
optimization technology.  Boyd also joins the Auto Dealer Traffic board of
directors and will serve as its Chairman.

"We are really fortunate to have Mark as a member of our executive team,"
exclaimed Todd Swickard, Auto Dealer Traffic Founder and CEO.  "He provides
extensive knowledge gained through years of valuable experience, and his
presence brings an exciting new dimension to our organization.  Mark will also
be a tremendous asset to our dealership customers in helping them sell more
cars."

Previously employed as Executive Vice President of Strategy, Mergers and
Acquisitions, and Business Development for Dealix Corporation, Boyd contributed
to that company's historic partnership agreements and strong customer approval
rating.  Co-founding the company now known as Chrome Systems, Inc., in 1986 and
serving as a director and executive vice president, Boyd has been a consistent
leader and innovator in automotive-related advertising, marketing, sales, and
business development.

Swickard characterizes Boyd's arrival at Auto Dealer Traffic as "a thousand
steps in the right direction.  Mark's pure ingenuity and polished skills will
definitely help our company continue to advance as an industry leader."

About Auto Dealer Traffic, Inc. -- Founded in September 2005, Auto Dealer
Traffic, Inc., a Delaware corporation, immediately acquired the automotive
internet marketing assets of Auto Supplier Marketing, LLC.  Auto Supplier
Marketing was formed in 2001 and since then has developed successful Internet
and search engine marketing technology for auto dealerships.  Now as Auto
Dealer Traffic, the company uses search engine power to increase the visibility
of dealers through online promotion and marketing initiatives.  This exciting
business venture is changing the way dealerships advertise on the Internet by
using leading edge search engine technology to increase web site traffic, sell
more cars, and maximize their return on advertising investment.