Land Rover Outfits the LR3 for Endurance Athletes

The Premium, Adventure-Oriented SUV Showcases an Elite Selection of Gear and Accessories

IRVINE, Calif., Sept. 7 -- Proven for its ability to conquer the world's remote and treacherous terrains, the Land Rover LR3 is also North America's most highly decorated SUV of 2005. And, utilizing Land Rover's extensive selection of accessories, the LR3 can be personalized to carry and stow virtually any piece of athletic gear. Now Land Rover has developed an adaptation of the LR3, fitted with best-of-breed products and accessories, to demonstrate the enormous possibilities for an endurance athlete to travel, train and compete in style.

Land Rover vehicles are already among the most versatile available, and the LR3 offers numerous possibilities for showcasing, stowing and carrying performance-oriented gear. Featuring genuine Land Rover accessories such as -- Hitch-Mounted Bike Rack, Rubber Mats, Waterproof Seat Covers, Cargo Dividers -- and a premium collection of endurance brands such as -- Cervelo bikes, Mizuno shoes, Zipp carbon fiber wheels, Orca wet-suits -- the LR3 is well-suited for the needs of triathletes.

"Land Rover inspires and encourages adventure, so the proposition of creating an LR3 with these exemplary products was a natural fit," said Sally Eastwood, marketing vice president for Land Rover North America. "It combines the most sought after gear for the triathlete with LR3's extraordinary performance, adaptability, and stowage solutions, making it the perfect choice for anyone passionate about endurance sports."

The credentials of the LR3 and these endurance brands, from purposeful design to durability, are imperatives for the endurance athlete, thus making an LR3 geared up for triathlon racing a complete solution.

The Land Rover LR3

Launched in November 2004, the Land Rover LR3 is the purest expression of a modern Land Rover, delivering state-of-the-art architecture, innovative technologies and iconic design in a very capable and spacious vehicle.

The patented Land Rover system, Terrain Response(TM), is a permanent, active system, which optimizes the vehicle's set-up for different driving conditions, providing optimum traction, drivability and vehicle composure.

Powered by a 4.4-liter V8, or a 4.0-liter V6, the LR3 is capable of wading in depths of water up to 28-inches, and is loaded with extensive safety and control features to provide an even more confident driving experience.

Premium Performance

Land Rover has joined with Competitor and Windy City Publishing -- and their 11 regional magazines -- to present an exclusive opportunity featuring an ultra-premium package of the triathlon gear fitted on the Land Rover LR3. To enter to win this collection, everything you need to make your LR3 ready for triathlon, visit http://www.gen-a.com/LR3 to enter the drawing, which will take place in December of this year.

The premium performance companies that provided product to outfit the LR3 for the endurance athlete are:

   * Cervelo -- Recognized as the most innovative bike manufacturer the
     sport has seen in years.
   * Hammer Nutrition -- A market leader in purpose designed healthy
     endurance fuels and supplements that help athletes improve their
     performance by enhancing the body's positive response to exercise.
   * Mizuno -- Manufacturer of high quality athletic equipment for serious
     performance, through the artful combination of technology and
     craftsmanship.
   * Orca -- A highly influential sports brand with technical thinking,
     design and development, Orca creates and develops leading-edge wetsuits
     and sports apparel.
   * Polar Bottle -- The Polar Bottle combines the thermal properties of an
     insulated vacuum bottle with the lightweight, flexible features of a
     plastic bottle.
   * Polar HRM's -- Provides personal fitness solutions, including heart
     rate monitors, to help people achieve their improvement goals.
   * Specialized -- A manufacturer of high-end bicycles, bicycle components
     and other products that encourage outdoor/active lifestyles.
   * Speedplay Pedals -- Located in San Diego, California, Speedplay Pedals
     designs and manufactures user-friendly, high-performance pedal systems
     for road and off-road cyclists.
   * TYR -- TYR has passionately dedicated itself to redefining the next
     generation of performance, recreational and multi-sport swimwear and
     accessories, while continuing to be the model of leading edge
     innovation and style.
   * YAKIMA -- The world leader in the design and manufacture of vehicle
     racks for bikes, boats, ski equipment and gear, including a full line
     of cargo boxes for a variety of space saving needs.
   * Zipp -- The premier manufacturer of carbon wheels in the United States,
     Zipp has been committed to providing triathletes and road racers with
     the best equipment for the last 17 years.

The triathlete promotional package includes a P3 SL time trial bike by Cervelo; 999 700 front and rear wheels by Zipp; P-Flex wet suit, Elite trisuit, bike shorts and bike shirt by Orca; Wave Creation 6 running shoes by Mizuno; Zero Titanium pedals by Speedplay; a selection of nutritional products and supplements from Hammer Nutrition; 625X running computer by Polar HRM; insulated bottle by Polar Bottle; Xsight race goggles, silicone swim cap and Aqua-Shift Skin suit by TYR; and a triathlon backpack by Triathlon Bag.

Land Rover accessories featured on the LR3 outfitted for triathletes are: Hitch-Mounted Bike Rack, Side Steps, Quick Release Tow Hitch Receiver, Lockable Crossbars, Day Tent, Electric Winch, Driving Lamp Kit, A-Frame Protection Bar, DVD System, Sliding Loadspace Floor, Rubber Mat Set and Waterproof Seat Covers. These, and all Land Rover accessories, are available at 164 U.S. Land Rover retailers. When purchased with a new vehicle, kit items are covered under the same limited warranty.

The LR3 outfitted for the triathlon racer is inspired by the Active Lifestyle Vehicle of the Year Award, which was presented to Land Rover by active.com and Competitor Magazine. The fully kitted LR3 will be touring the United States at select events throughout 2005. For more information on the LR3 and other Land Rover adventure products, please visit http://www.landroverusa.com/adventures .

Land Rover North America is part of Aston Martin Jaguar Land Rover with headquarters in Irvine, California. Land Rover established operations in the U.S. in 1986, and now imports and distributes Range Rover, Range Rover Sport, and LR3 vehicles manufactured by Land Rover in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover retailer nearest you, call 800- FIND-4WD or log on to http://www.landroverusa.com/.