American Suzuki Signs as Presenting Sponsor of Transworld SNOWboarding 7th Annual Riders' Poll Awards

OCEANSIDE, Calif.--Aug. 19, 2005 The Auto Channel.com reported that TransWorld SNOWboarding, the world's largest and most respected snowboarding magazine, announced today that American Suzuki Motor Corporation has signed as the presenting sponsor of the magazine's 7th Annual Riders' Poll Awards. The TransWorld Snowboarding 7th Annual Riders' Poll Awards will be presented on September 8, 2005 in San Diego, California.

The multi-media partnership between American Suzuki and TransWorld SNOWboarding will reach out to the magazine's more than one million, largely teen male, readers via web content, book promotional advertising, sampling opportunities and on-site signage at the event.

"We're thrilled to have American Suzuki as a partner in honoring snowboarding's best of the best," said Maxx von Marbod, Associate Publisher of TransWorld SNOWboarding. "The program is a great vehicle for reaching our active and dedicated readers, who play a large role in this event by voting online for the recipient of the coveted Readers' Choice Awards."

TransWorld SNOWboarding Riders' Poll Awards honor snowboarding's top athletes, presenting seven awards to professional snowboarders in the categories of: Stand Out Performance of the Year, Male and Female Rookie of the Year, Male and Female Rider of the Year, and Male and Female Readers' Choice. Winners are determined by polling more than 150 of the most respected professional snowboarders worldwide and magazine readers. Previous winners of the prestigious awards have included Olympian Danny Kass, X-Games Gold Medal winner Tara Dakides and snowboard superstar Shaun White.

"Suzuki builds innovative vehicles," said Tom Carney, director of sales and marketing, American Suzuki Motor Corporation. "Suzuki also rewards innovation. That shared philosophy is what drew us to the TransWorld SNOWboarding Rider's Poll Awards, which reward excellence and innovation on the hill."

Portions of The TransWorld SNOWboarding 7th Annual Riders' Poll Awards are scheduled to air on select networks in Fall 2005.

About TransWorld SNOWboarding

TransWorld SNOWboarding, based in Oceanside, Calif., is published by TransWorld Media, a subsidiary of Time4 Media, the world's leading publisher of leisure-time magazines. TransWorld SNOWboarding is the world's number one snowboard magazine with an audience of 1.1 million. Time4 Media is a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc. .

About American Suzuki

The Automotive Operations of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1985 by Suzuki Motor Corporation. ASMC markets its vehicles in the United States through a network of nearly 540 automotive dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide automobile, motorcycle and outboard motors manufacturer with sales of more than 2 million new vehicles annually. Founded in 1909 and incorporated in 1920, it has operations in 125 countries.