Texas Instruments DLP(TM) Products to Sponsor Hall of Fame Racing Team in 2006 NASCAR Nextel Cup Series Season
Renowned Joe Gibbs Racing to Provide Hall of Fame Racing With Cars and Team Support
DALLAS, Aug. 16 -- Texas Instruments (TI) today announced that its DLP(TM) Products organization will serve as the primary sponsor of the Hall of Fame Racing team starting with the 2006 NASCAR Nextel Cup Series season.
The sponsorship branding will focus on DLP HDTV. High-definition televisions based on TI DLP technology are now being manufactured by more than 15 consumer electronics companies. With DLP HDTV, NASCAR fans can experience the ultimate in high-definition racing. The Texas Instruments DLP HDTV car from Hall of Fame Racing will premiere at the Daytona 500 on Feb. 19, 2006.
Hall of Fame Racing was formed by three-time Super Bowl winning quarterback Troy Aikman, Hall of Fame and two-time Super Bowl winning quarterback Roger Staubach, and business man and veteran Trans Am driver Bill Saunders. Staubach and Aikman bring sports leadership and excellence to the team as world-class football superstars who both had illustrious NFL careers. The multi-year relationship between TI and Hall of Fame Racing includes an agreement with Joe Gibbs Racing, one of the most successful teams in the NASCAR Nextel Cup Series, to provide cars, engines, personnel, technology and various racing support services. Hall of Fame Racing is currently reviewing drivers and crew, which are expected to be announced within the next few months.
DLP HDTVs allow NASCAR fans to feel like they are in the action by offering vibrant colors, razor-sharp images, and excellent reproduction of the fast motion races. Multiple television manufacturers recently announced the availability of maximum-HD 1080p resolution DLP HDTVs, making DLP technology the first volume big-screen 1080p TV solution available. Leading Consumer Electronics companies manufacture and market DLP HDTVs, including LG, Mitsubishi, Panasonic, Samsung, Sharp, Toshiba, and TTE under its RCA brand.
This deal represents a new direction for TI in direct-to-consumer marketing of its technology. TI is committed to educating consumers about the benefits of DLP technology for HDTV, and in addition to this deal, will be building DLP HDTV awareness through nationwide advertising, key events, and at retail.
"We are thrilled to serve as the primary sponsor of Hall of Fame Racing. We both share a strong commitment to deliver a high-performance NASCAR experience," said John Van Scoter, Senior Vice President of Texas Instruments, and General Manager of DLP Products. "DLP technology gives NASCAR fans the ultimate high-definition viewing of the races and we look forward to showcasing DLP HDTV during the 2006 NASCAR season."
"We are fortunate to have attracted a world class sponsor like Texas Instruments DLP Products," said Aikman. "Watching a DLP HDTV is incredible; I don't know why anybody would have a large screen HDTV without DLP technology inside. It's great when you have a sponsor that delivers the utmost in quality and innovation so you can support the brand enthusiastically."
"With DLP Products as our primary sponsor and Joe Gibbs Racing as our big brother team, the pressure is on us," said Staubach. "Our first task is to find a driver and crew chief we can build a program around and our Gibbs affiliation will make all the difference. The NASCAR Nextel Cup garage is loaded with talent and dedicated racers; we want to attract people who want to win and then give them the tools and support to get the job done."
About Texas Instruments DLP Products
Texas Instruments DLP display technology offers clarity down to the most minute detail, delivering pictures rich with color and brightness to large- screen HDTVs and projectors for business, home, professional venue and digital cinema (DLP Cinema(TM)). 75 of the world's top projection and display manufacturers design, manufacture and market products based on DLP technology. At the heart of every DLP chip is an array of up to 2 million microscopic mirrors which switch incredibly fast to create a high resolution, highly reliable, full color image. DLP technology's chip architecture and inherent speed advantage provides razor-sharp images and excellent reproduction of fast motion video. Since early 1996, more than 6 million DLP subsystems have been shipped. For more information, please visit www.dlp.com
Texas Instruments Incorporated provides innovative DSP and Analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information is located on the World Wide Web at www.ti.com .
Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments.