NHRA NEWS -- Digital Orchid & NHRA to Deliver Mobile Info to NHRA Fans

FOR IMMEDIATE RELEASE


Contact: NHRA Communications Dept., (626) 914-4761


DIGITAL ORCHID SIGNS UP WITH NHRA TO DELIVER MOBILE 


INFORMATION PROGRAMS TO NHRA FANS NATIONWIDE 


GLENDORA, Calif. (August 9, 2005) - Digital Orchid, a distributor of
information programs for wireless media, has signed a multi-year
licensing relationship with NHRA to provide mobile information for NHRA
fans, it was announced today.

When launched, near the end of the 2005 NHRA POWERade Drag Racing Series
season, NHRA fans will be able to access, via their wireless network
applications, an abundance of information specific to the series
including real-time data, news, driver profiles, statistics, schedules,
results, standings, ladders and other data. 

"We are excited to bring this cutting-edge technology to our fans around
the country," said Gary Darcy, senior vice president of marketing, NHRA.
"This new service will offer our fans unprecedented and immediate mobile
access to everything happening in the sport of NHRA POWERade Drag
Racing, both at our national events and throughout the year."

In addition to data services, fans will be able to download audio from
the public address announcers at the track during a NHRA POWERade Drag
Racing Series national event, delayed video from the event, custom
NHRA-specific wallpaper and screen savers, as well as ring-back tones
and ring tones. 

"Digital Orchid is pleased to have the opportunity to deliver mobile
content to NHRA fans" said Daniel Daou, CEO of Digital Orchid.  " NHRA
is a leader in delivering compelling products to a fast growing fan base
and we are excited to be able to expand the opportunity to the 180
million cellular phone subscribers in the United States." 

NHRA and Digital Orchid have set the ACDelco Las Vegas NHRA Nationals at
The Strip at Las Vegas Motor Speedway (Oct. 20-23) as the first chance
for NHRA fans to receive this new service, with the intention of making
it available for the entire 2006 NHRA POWERade Drag Racing Series
season. 

Digital Orchid, a San Diego based company provides exclusive wireless
branded applications to the global community. Digital Orchid leverages
its patent pending platforms to distribute real time dynamic and
interactive applications accessible through almost all new handsets.
Based on exclusive content agreements and experience with all major
carriers. Digital Orchid's partners include major brands in sports,
entertainment, broadcast media and gaming. For further information,
please visit http://www.digitalorchid.com
<http://www.digitalorchid.com/> . 

            Headquartered in Glendora, Calif., the NHRA is the primary
sanctioning body for the sport of drag racing in the United States. It
presents 23 national events through its NHRA POWERade Drag Racing
Series. The NHRA has 80,000 members and 140 member tracks. The
NHRA-sanctioned sportsman and bracket racing series' provide competition
opportunities for drivers of all levels. The NHRA develops the stars of
tomorrow by offering the NHRA Lucas Oil Drag Racing Series, NHRA Xplod
Sport Compact Racing Series, NHRA Summit Racing Series and the NHRA
Street Legal Program. The NHRA also offers the NHRA O'Reilly Auto Parts
Jr. Drag Racing League for youths ages 8 to 17.

 

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