The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Louis To Distribute SmarTire For Motorcycles

RICHMOND, BC, July 18 -- SmarTire Systems Inc. announced today that Detlev Louis Motorradvertriebs GmbH in Hamburg, Germany, the largest mail order company for motorcycle garments and technical parts in Europe, will be distributing SmarTire for Motorcycles.

SmarTire for Motorcycles is an active tire pressure and temperature monitoring system that provides real-time tire information to the rider while the bike is in motion. At a push of the button, SmarTire displays each tire's pressure, temperature and pressure deviation. If the system detects a loss of air pressure or abnormally high tire temperature, a bright warning light automatically alerts the rider to the condition.

Al Kozak, President & CEO of SmarTire, said, "We are pleased to add Louis GmbH as a new distributor in the European market. Louis is one of the most respected sources of quality accessories for motorcycles in Europe and will begin to market our product in July of this year. Louis is the market leader for motorcycle garments and accessories with 55 shops in Germany and four in Austria."

About Detlev Louis Motorradvertriebs GmbH

Louis' success has been based on the 880-page catalogue. The company produces 1.1 million copies per year. In addition to its well-known catalogue, the company produces 12 32-page leaflets with a distribution of 25 million brochures a year. In 2004, Louis was named the best online shop by Computer Bild magazine along with prestigious companies like Amazon, Staples, Ikea and Tchibo. For more information, visit

About SmarTire Systems Inc.

SmarTire develops and markets proprietary advanced tire pressure monitoring and technology systems for the global automotive and transportation industries. The U.S. government, through the TREAD Act, has legislated that all new passenger vehicles must be equipped with tire monitoring systems beginning with a phased implementation in 2004. SmarTire is capitalizing on the rapidly emerging OEM and aftermarket opportunities. The Company's vision is to become the preeminent provider of wireless sensing and control systems for vehicles worldwide. Incorporated in 1987, SmarTire has offices in North America and Europe.

A comprehensive investment profile regarding SmarTire Systems Inc. may be found at

Additional information about SmarTire Systems can be found at An online investor kit containing SmarTire press releases, SEC filings, current price Level II quotes, interactive Java, stock charts and other useful information for investors can be found at and Investors may contact Frank Hawkins or Julie Marshall of Hawk Associates at (305) 451-1888, e-mail: