New MileMarker Card Will Help RV Travelers Go Farther; GE Consumer Finance Announces New Credit Card for RV Industry

ST. PAUL, Minn.--July 13, 2005--The Retail Sales Finance unit of GE Consumer Finance has announced a new credit card for the recreational vehicle industry. The MileMarker(R) card is now available to RV owners through authorized RV dealers across the country.

"The MileMarker card is a revolving credit tool that retailers can use to build customer loyalty and increase sales," said Gary Slagle, vice president, RV/Marine industry for Retail Sales Finance, part of GE Consumer Finance. "The card enables dealers to offer innovative promotions and flexible payment options, while giving their customers greater purchasing power."

Unlike most major credit cards, the MileMarker card has no processing fees for dealers. Additionally, consumers can put all their RV related purchases on a single card while keeping other credit lines available, so it's a win-win for both the customer and the dealer.

Application paperwork is minimal and the credit decision process is fast, usually within minutes.

"We want the application and decision process to be as quick and easy as possible because we know how important it is for the dealer to manage the sale," said Kevin Chase, Marketing Manager. "The new MileMarker card was designed for use throughout a dealership from the purchase of small pop-ups and campers to service, parts and accessories. With the dealership name being embossed onto the card, it will help to strengthen the link between the customer and the dealer."

The RV industry is estimated at $12 billion annually. There are approximately 3,000 RV dealers throughout the United States.

For more information on the new MileMarker Card program, contact GE Consumer Finance at 1-888-995-9339.

About Retail Sales Finance and GE Consumer Finance

Retail Sales Finance, based in Kettering, Ohio, is part of GE Consumer Finance and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries: home improvement, powersports, outdoor equipment, automotive/recreational vehicles, consumer electronics and appliances, furniture, floor covering, jewelry and health care. With $150 billion in assets, GE Consumer Finance, a unit of General Electric Company, is a leading provider of credit services to consumers, retailers and auto dealers in 47 countries around the world. GE Consumer Finance, based in Stamford, Conn. (USA), offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found online at www.geconsumerfinance.com. GE is Imagination at Work -- a diversified technology, media and financial services company focused on solving some of the world's toughest problems. With products and services ranging from aircraft engines, power generation, water processing and security technology to medical imaging, business and consumer financing, media content and advanced materials, GE serves customers in more than 100 countries and employs more than 300,000 people worldwide. For more information, visit www.ge.com.