Kia Motors Corporation Supports Round the World, Trans-Siberian
- Renowned Swedish driver & adventurer, Christer Gerlach, to travel
around the world via Siberia in a Kia Sorento
(SEOUL) June 21, 2005 -- Kia Motors has announced that Christer Gerlach, the
record breaking Swedish driver and adventurer, will shortly begin a
remarkable journey, where he will drive solo around the world -- completing
the first ever crossing of Siberia by car in the process -- in a Kia Sorento
Mr. Gerlach will leave Sweden during August and drive across Europe, Russia
and the largely wild, unmapped terrain of Siberia. After driving through
Asia -- stopping over in Korea -- he will travel to the US and traverse
Route 66 to New York, before coming full circle and returning to Europe.
Yong-Hwan Kim, Senior Executive Vice-President and COO of Kia Motors
Corporation, who traveled to Sweden to personally hand over the keys to the
new Sorento to Mr. Gerlach, said, "We are extremely proud that Mr. Gerlach
has chosen Kia as a partner to attempt his journey and we wish him a safe
and successful trip."
"We feel that by helping Mr. Gerlach to undertake this expedition, we are
bringing to life our brand slogan -- 'The Power to Surprise.' The trip will
allow us to demonstrate to the world the quality and excellence of our
cars," said Mr. Kim.
Christer Gerlach, who is listed in the Guinness Book of Records as the first
person to circumnavigate the globe by car, said, "No one has managed to
drive a car around the world via Siberia, and Kia seemed to be the perfect
partner for this trip due to the quality of its vehicles and its commitment
to safety and reliability."
Although other round the world expeditions by car have taken place on
previous occasions, this will be the first time that such a journey has been
attempted solo, using just one stock vehicle -- the Kia Sorento - and
without any customization, not even the tires.
Previous expeditions supported by other manufacturers have involved multiple
vehicles and drivers, customized vehicles for difficult terrain, or
extensive transport by sea. By contrast, Mr. Gerlach plans no service or
maintenance work on his Sorento, other than having the oil changed during
his stopover in Korea.
Mr. Gerlach will document his entire trip and will be reporting regularly to
Swedish daily, periodical and online publications. Kia's global network will
also be closely following his progress on this dramatic tour, which will
include a brief visit to Kia's headquarters in Seoul during his stopover in
Kia Motors Corporation (
/> www.kiamotors.com) -- the fastest growing automaker in the world -- was
founded in 1944 and is Korea's oldest manufacturer of motor vehicles. As
part of the Hyundai-Kia Automotive Group, Kia aims to become one of the
world's premier automotive brands. Kia's 16 manufacturing and assembly
operations in 12 countries produce more than 1.1 million vehicles a year
that are sold and serviced through a network of distributors and dealers
covering 155 countries. Kia today has over 32,000 employees and annual
revenues of $14 billion. It is the major sponsor of the Australian Tennis
Open and an official worldwide sponsor of the Davis Cup. Kia Motors
Corporation's brand slogan -- "The Power to Surprise" -- represents the
company's global commitment to surpassing customer expectations through
continuous automotive innovation.