Camp Jeep(R) On The Road Hits the Cross-Country Trail in Atlanta
* Bumpy, muddy, wet driving adventure to stop in Atlanta * Free driving event lets consumers get behind the wheel of Trail Rated(R) Jeep(R) vehicles * Mountain biking, Quattro bungee jumping and wall climbing offers those with a sense of adventure plenty to do
ATLANTA, June 6 -- Camp Jeep(R) On The Road takes the most popular elements of the brand's legendary Camp Jeep event on tour this summer, stopping in Atlanta on June 11-12, 2005, at the Georgia International Horse Park. Each tour stop will provide consumers with the opportunity to test drive Jeep(R) vehicles in a variety of off- and on-road conditions. Camp Jeep On The Road will also provide visitors with a chance to participate in thrilling activities that are synonymous with the Jeep lifestyle.
"When it comes to sharing the experience of legendary Jeep 4x4 capability with consumers, Jeep has done it through Camp Jeep, Jeep Jamborees, music, gaming, extreme sports and many other award-winning activities," said Jeff Bell, Vice President - Chrysler/Jeep. "Camp Jeep On The Road is a way for the Jeep brand to take some of the most exciting elements of these programs to consumers who haven't been able to join us in the past."
Each two-day weekend (Saturday and Sunday) event is free of charge for owners and non-owners alike. Hours for Camp Jeep On the Road are 9 a.m. - 7 p.m. on Saturday and 9 a.m. - 6 p.m. on Sunday. There is no cost to the event, but registration is recommended.
The unique Jeep courses let consumers experience the all-new 2005 Jeep Grand Cherokee, Liberty and Wrangler models off- and on-road. The Trail Rated Off-Road Course allows guests to navigate through obstacles, such as steep grades, rocky trails, switchbacks and log crossings, under the guidance of a trained driving instructor. The street course offers everyday driving tips, including safe acceleration, and steering and braking techniques on a variety of surfaces. Each driving program conveys safety and educational messages in a fun, interactive environment. Camp Jeep On the Road will also feature the newest and oldest members of the Jeep family -- the 2006 Jeep Commander, unveiled at the New York International Auto Show in March, and the historic Jeep Willys MB.
In addition to the test drive, Camp Jeep On The Road offers a variety of Jeep lifestyle activities, including mountain biking, Quattro bungee jumping and wall climbing. The "Camp Kids" area will give future Jeepers the opportunity to drive "Power Wheels" mini-Jeep vehicles. There will also be premium giveaways and special savings on new vehicles.
Jeep owners will receive special access to the Jeep Owners Playground, where they will have the chance to test their own vehicles on a series of challenging obstacles that will help demonstrate the capabilities of their own Jeep vehicles.
Camp Jeep On The Road will visit the following locations: Virginia Beach, Va. May 27-29 Atlanta, Ga. June 11-12 Milwaukee, Wis. June 25-26 Buffalo, N.Y. July 9-10 Grand Rapids, Mich. July 23-24 Houston, Texas August 27-28 San Diego, Calif. September 10-11 Denver, Colo. September 24-25
Drivers who wish to participate in the ride-and-drive activities must be at least 18 years old and hold a valid driver's license.
Camp Jeep On The Road provides Jeep enthusiasts and curious visitors with a taste of what Camp Jeep 2005 will offer this summer. Taking place in the scenic Pocono Mountains of northeast Pennsylvania August 12-14, Camp Jeep 2005 will give Jeep owners the opportunity to enjoy a fun-filled weekend of 4x4 trail rides, off-road driving courses, live concerts from emerging artists, the finals of the Jeep King of the Mountain Biking World Championships and even a chance to test drive a preproduction 2006 Jeep Commander.
Jeep owners who visit the Camp Financial tent, sponsored by Chrysler Financial, will have an opportunity to learn about the new Jeep Auto Insurance and apply for a Jeep Rewards Visa(R) card. Registration for Camp Jeep 2005 has already begun and more information is available at http://www.jeep.com/campjeep .
For more details and registration information, visit http://www.jeep.com/campjeep or call 1-877-CAMP-JEEP.
About Jeep(R) Brand
Freedom, authenticity, mastery and the capability to go anywhere are the hallmarks of the Jeep brand worldwide. It is a reputation earned during 65 years of SUV leadership. The launch last year of the award-winning Jeep Grand Cherokee, Jeep Liberty CRD (Clean Running Diesel) and Jeep Wrangler Unlimited represented new models and expansion of the Jeep brand. Later this year, Jeep continues to grow with the introduction of the Jeep Commander, an all-new three-row SUV. Jeep Trail Rated communicates the legendary Jeep capability that is designed into every Jeep 4x4. As the brand's lineup expands, Jeep vehicles will continue to be what they have always been -- the most capable.