Cross Lander Unveils New Off-Road Vehicle Bound for U.S. at International Auto Manufacturer's First-Ever Dealer Meeting
|U.S. Assistant Secretary of Commerce, Romanian Ambassador and Minister Counselor for Economic Affairs, and The Company's 148 U.S. Dealers on Hand for Vehicle's First Official Drive on U.S. Soil|
Miami-based Cross Lander unveiled pre-production models of its new Cross Lander 244X Sport Recreation Vehicle (SRV) today at the international auto manufacturer's first-ever national dealer meeting held in Key Largo, Florida.
Representatives from the company's more than 145 U.S. dealers, members of the media and elite dignitaries from the U.S. and Romanian government, including U.S. Assistant Secretary of Commerce William H. Lash, III, and Romanian Ambassador to the U.S. Sorin Dumitru Ducaru, were on hand to take part in the first official U.S. test drives of the Romanian-built off-road vehicle, the Cross Lander 244X, which is bound for sale in the U.S. market.
The Cross Lander 244X is the first truly affordable mid-sized SRV with rugged capabilities, fulfilling the needs and expectations of 4x4 enthusiasts. The vehicles will be equipped with a 4.0-liter V-6 engine and high-durability power train system, and are expected to sell in the low-to-mid $20,000's.
"Cross Lander's new 4x4 SRV is designed clearly for those drivers who want to take their vehicles off-road and explore nature's wilderness," said company founder and CEO John Perez. "Off-roaders, hunters, fishermen, campers and all others that enjoy outdoor activities will find the vehicle fits their needs in the SRV segment."
The dealer meeting is another major step forward for Cross Lander in its quest to bring its new off-road vehicle to the U.S. market. The meeting comes on the heels of the company's recent certification from the United States Environmental Protection Agency (EPA) for the Cross Lander 244X.
"Importing a new vehicle line for sale in the United States presents its fair share of challenges," said company founder and CEO John Perez in his address to the gathering dealers. "However, we at Cross Lander have never wavered from our goal of bringing these vehicles to the U.S. and international marketplace in order to satisfy the large, untapped consumer need for rugged, affordable four-wheel drive vehicles."
While the Cross Lander brand is new to the U.S., it is based on the Aro S.A. vehicle that possesses a solid track record for quality, performance and endurance, much of which was garnered from use by international military services. Aro S.A. is a Romanian automotive company that has been manufacturing rugged off-road vehicles and light trucks for more than 50 years.
Cross Lander officials have built a U.S. dealer network that now consists of 148 U.S. dealers. The company did not officially announce a target on-sale date for the U.S. market; however company President Bill Goetze hinted that an official announcement will be made soon.
"It has been a long road to get to this point. From successfully reaching a privatization agreement to acquire the manufacturing facility in Romania, building our vast dealer network, to receiving U.S. EPA certification, and every step in between, we are pushing closer and closer to the vehicle's U.S. debut," said Goetze. "We are not going to set a date for delivery just yet, but I will say an announcement on the matter will be made very soon."
About Cross Lander
Cross Lander is the only world automotive manufacturer in the United States that is aggressively targeting the 4x4 off-road sport recreation vehicle (SRV) market. Cross Lander is headquartered in Miami, Florida, and has offices and a manufacturing plant in Campulung, Romania.
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