Dodge Unleashes - All-New 2006 Charger During Black Bike Week
* Modern Dodge Charger muscle meets the streets at the National Association of Black Bikers (NABB) largest annual black biker event * National radio sweepstakes will give one lucky individual a chance to win a new 2006 Dodge Charger R/T
AUBURN HILLS, Mich., May 25 -- Dodge will charge into the National Association of Black Bikers (NABB) 2K5 2-Wheel Urban Expo and introduce the all-new 2006 Dodge Charger that features a 340 horsepower V8 HEMI(R) engine.
More than 350,000 bikers and spectators are expected to attend the event, which will be held May 26 - 29 at the Myrtle Beach Convention Center, South Carolina.
Prior to driving the all-new 2006 Dodge Charger at the Urban Expo, event-goers can build their own Dodge Charger at http://www.dodge.com/Charger and catch a glimpse of the vehicle on display at hot night spots in their own cities. Consumers who spot the new Dodge Charger unleashed in their hometowns can win tickets to the 2K5 2-Wheel Urban Expo, where they can take the car for a test drive.
In addition to on-site festivities at Black Bike Week, a national radio sweepstakes will give one lucky individual a chance to win a new Dodge Charger. Nationally syndicated Radio One personality Russ Parr, whose highly rated morning show runs in more than 50 markets, kicked-off the promotion earlier this month. For more information about the national sweepstakes, visit http://www.dodge.com/Charger .
"We're excited to share one of the first drive experiences with Russ Parr listeners and members of the National Association of Black Bikers," said Cecil Ward, Senior Manager Minority Dealers, Chrysler Group. "We know there is great 'buzz' about the Dodge Charger in the African-American community and we wanted to create a venue where individuals could drive the vehicle."
"Our bikers come from all walks of life," said Keith Hyman, CEO- NABB. "Dodge realizes the diversity of this community, and this is where they need to be to reach a cross-section of the African-American community."
This is also the 25th anniversary of the Atlantic Beach Bikefest, the organization responsible for the creation of NABB. Established in 2003, the NABB has become the premier organization for African-American bikers. NABB promotes unity and serves as an authoritative voice and forum on all matters of the sport as they relate to its members.
About Dodge Brand
As one of America's best-known brands, Dodge created exceptional driving experiences with bold, powerful, street smart and "do more" vehicles including the Dodge Viper SRT10, Dodge Magnum, Dodge Ram, Dodge Caravan, and the all-new Dodge Charger. From performance to commercial vehicles, all Dodge cars, trucks, SUVs and minivans offer affordable performance.
With a U.S. market share of approximately seven percent, Dodge is the fifth-largest nameplate in the United States. In 2004, Dodge sold more than 1.4 million vehicles worldwide. Dodge continues to lead the minivan market segment with a 20 percent U.S. market share and maintains an 18 percent share of the highly competitive truck market. For more information, visit http://www.dodge.com/ .
"On the Air with Russ Parr" is a syndicated program owned by Radio One, Inc., which is the nation's seventh-largest radio broadcasting company and the largest company that primarily targets African-American and urban listeners. It owns/operates 69 radio stations located in 22 urban markets in the United States and reaches approximately 13 million listeners every week.