Eidos and Jeep(R) Brand Team Up for E3 Unveiling of Lara Croft Tomb Raider: Legend and the New 2006 Jeep Commander

SAN FRANCISCO, May 17, 2005 -- Classic, but cutting-edge. Rugged, yet refined. Lara Croft and Jeep(R) -- two of the biggest names in adventure -- are teaming up to show off their all-new look at the 2005 Electronic Entertainment Expo (E3) in Los Angeles, May 18-20.

Eidos , one of the world's leading publishers and developers of entertainment software, today announced that the 2006 Jeep Commander and Lara Croft Tomb Raider: Legend -- the newest chapter in the Tomb Raider franchise -- will make a very special public appearance together at E3.

The 2006 Jeep Commander will be on display in the South Hall lobby of the Los Angeles Convention Center during E3, tricked out with head-turning upgrades like a video monitor providing the only public place to see Lara Croft Tomb Raider: Legend in action at the show.

This pairing of adrenaline-seeking icons is a continuation of the relationship with the Jeep brand that began with the feature film Tomb Raider: Cradle of Life starring Oscar Award winner Angelina Jolie. This partnership was forged through Eidos' Detroit-based strategic marketing agency, Eiko Media.

"Jeep brand and Lara Croft are highly complementary partners that, in many ways, are cut from the same cloth," said Paul Baldwin, vice president of marketing at Eidos. "At its core, this partnership offers a natural synergy that we plan to fully explore as the marketing campaign for the title unfolds."

Lara Croft Tomb Raider: Legend and Jeep Commander share a common legacy, both representing a new twist on thrill-seeking classic icons. The Jeep Commander is the first Trail Rated(R), three-row, seven-passenger Jeep. The upright, rugged Commander blends legendary off-road capability with on-road refinement in an SUV designed with classic Jeep styling. Bumper-to-bumper technology highlights include SmartBeam(TM) headlamps, independent front suspension, rain sensitive windshield wipers, a navigation system and rear DVD. Commander will be available in dealerships this fall.

Lara Croft Tomb Raider: Legend is grounded in Lara Croft's tomb raiding roots and built to challenge even the most accomplished serial adventurer. The game gives players new insight into the athletic, intelligent and entertaining adventurer who won the hearts and minds of gamers worldwide.

"The Jeep Commander and Lara Croft Tomb Raider: Legend let consumers experience these classic brands in exciting new ways," said Jeff Bell, vice president, Jeep and Chrysler. "Our successful relationship with Tomb Raider: Cradle of Life was the inspiration behind a renewed connection with the ultimate thrill-seeker, Lara Croft."

Beyond E3, Eidos and Jeep plan to leverage the partnership with events and campaigns throughout this year that complement both brands.

Lara Croft Tomb Raider: Legend is slated for a winter release on the PlayStation(R)2 computer entertainment system, Windows PC and the Xbox(R) video game system from Microsoft. More details are available at www.tombraider.com.

About Jeep

The Jeep brand is synonymous with freedom, adventure, mastery and authenticity. It is a reputation earned during nearly 65 years of 4x4 leadership. The launch this year of the Jeep Commander at the New York International Auto Show represents continued strengthening and growth of the Jeep brand. Jeep Trail Rated communicates the legendary Jeep capability that is designed into every Jeep 4x4. As the brand's lineup expands, Jeep vehicles will continue to be what they have always been -- the most capable.

About Eidos

Eidos plc is one of the world's leading publishers and developers of entertainment software. Eidos develops and publishes a diverse mix of titles for the PC, PlayStation(R)2 computer entertainment system, Nintendo GameCube(TM) and the Xbox(R) video game system from Microsoft. For more information on Eidos and its products visit http://www.eidos.com/

About Eiko Media

Eiko Media provides a wide range of new media agency services with a strong focus on leveraging new technologies as marketing communications tools to compliment traditional media. Their cadre of professional services include pervasive product placement within video games, execution of wireless campaigns via SMS, MMS and WAP technologies, and the development and execution of promotions which leverage technology. For further information, visit http://www.eikomedia.com/ .

NOTE: *"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

*Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.