Highway Safety Leaders Demo Measures to Save Lives on Area Highways

 National Share the Road Safety Program Visits Rochester to Save Lives on
                            New York Highways

As Many as 118,000 Vehicles Travel I-490 Through Rochester Each Day.  Most
    Automobile Drivers Were Never Taught What They Can Do to Avoid an
                     Accident With a tractor-trailer.

  Who:        The American Trucking Associations (ATA), AAA Western &
              Central New York, the New York State Police, the Safety
              Council of New York (NY chapter of the National Safety
              Council), and the New York State Motor Truck Association.

  What:       A demonstration of highway safety measures will be conducted
              for local news media, including "ride-alongs" in tractor-
              trailers, as part of the national Share the Road safety tour
              visiting Rochester, NY.

  When:       Thursday, April 28, 2005, 10:00 AM EDT.

  Where:      Emerson Express, 545 Lyell Ave, Rochester, NY (see driving
              directions below.)

  Summary:    Professional truck drivers with millions of miles of accident-
              free driving, ATA, AAA Western & Central New York, and others,
              will demonstrate safety measures critical to saving lives on
              New York highways.  A static demonstration with simulated
              highway lanes will show how cars and trucks get into
              accidents.  A professional truck driver will provide truck
              ride-alongs for news reporters and photographers, announcing
              tips on blind spots, driving in construction zones, safe-
              merging techniques, and stopping and following distances.

              This safety advice is critical for Rochester drivers because:
              * 35% of all truck-involved highway fatalities occur in a
                truck's blind spots (Federal Motor Carrier Safety
                Administration).

              * Up to 75% of all truck-involved fatalities are
                unintentionally initiated by car drivers (AAA Foundation for
                Traffic Safety).

              * Watching this demonstration will help reduce accidents and
                save lives.

  Directions: From 490 take Mount Reed Blvd, then go right onto Lyell Ave.
              Emerson is after the train tracks, 1/2 mile on the left.

  About Share the Road:
              Share the Road (http://www.atasharetheroad.com/), is a highway
   safety program that delivers life-saving messages to hundreds
   of U.S. cities and reaches millions of motorists annually,
   designed to educate all drivers about sharing the roads safely
   with trucks.  The safety program, sponsored by Mack Trucks,
   Inc., and Chevron Delo, is presented by members of America's
   Road Team, a team of professional truck drivers with millions
   of miles of accident-free driving on America's highways.
   
   Tractor-trailers provided by Beam Mack Sales & Service and
   Con-Way Central Express.