Ford Mustang Colors Inspire New Nail Polish
DEARBORN, Mich., April 26 – The hottest car in America – Ford Mustang – today became the inspiration for this season’s hottest Nail Lacquer colors.
OPI, the leader in professional nail care, has teamed up with Ford to offer three high-octane shades of Nail Lacquer, available starting in June at more than 25,000 fine salons in the U.S. and Canada. "Revved Up & Red-y" (a dark red that’s ready for the fast lane), "You Make Me Vroom" (a hot red that leaves no "vroom" for doubt) and "Gone Platinum in 60 Seconds" (a cool silver that goes from zero to gorgeous in a flash) will get consumers’ nails to the winner circle.
"Mustang customers know style when they see it, and now they can take their pony car coolness with them everywhere they go," said Larry Erickson, Mustang chief designer. "These Nail Lacquers and the OPI brand say Mustang all the way, and set new standards for muscle-car style."
This innovative marketing partnership will involve co-branded packaging and point-of-sale materials. Each bottle of OPI Nail Lacquer will feature Mustang’s trademark "galloping horse" logo on the bottle’s cap. In addition, special print advertisements in Elle Girl, Marie Claire and Harpers Bazaar will feature the 2005 Mustang with models wearing these hot OPI shades.
Partnering with the OPI brand is powerful and unique way to reach female Mustang buyers. Traditionally more than 35 percent of Mustang buyers are women.
"We are thrilled to partner with Ford and their new 2005 Mustang, which, like OPI, is all about taking it to the limit while looking great," says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. "These three new OPI shades exactly replicate three of the new Mustang colors, delivering racy style and fearlessness with a punch of fabulous color."
The Mustang has been inspiring, and even defining American style since its introduction in 1965. Now the all-new 2005 Mustang, with its bold style, a brawny engine and rear-wheel-drive excitement is once again becoming ingrained with pop culture inspiring toy manufacturers, video game designers and fashion designers to create one-of-a-kind Mustang collectibles.
The company also recently announced that it will take production of the hot new Mustang to more than 192,000 units in 2005 – an increase of more than 70 percent, or 80,000 units, from the previous year.
Pick up OPI’s Ford Mustang Nail Lacquers, available beginning June 1, 2005, at fine salons including Regis, JCPenney, Trade Secret and ULTA for $7.50 each ($12.50 CAN) suggested retail.