Hey GM Save Your Money - Ads in Newpapers Are Old Fashioned and Haven't Worked Anyway

Sometimes a good result comes from a wrong reason...but it is still a good result!

Snide's Remarks: For years electronic media sales departments and the sales departments representing the other media have been trying to understand how Newspapers continue to demand and get such a large share of ad budgets from a company like GM.

These same media reps have been asking the whiz kids at GMPlanworks (who by the way will be judged ad-worthy by the same GM in the near future) and other ad agencies why they continue to recommend that their clients dump millions of ad dollars into a dying medium like newspapers… circulation is down, readership is down and newspapers are really only read by a Demo target that GM and some other car companies already own...so what’s the big deal if GM cuts their newspaper ad budget in LA or anywhere for that matter .

A positive result of this event can be that GM sales will actually go up in LA when GM shifts their allocations and spends their ad money more efficiently, where today’s (and tomorrow’s) buyers live and breath ...on the Internet...on sites like The Auto Channel.com (but of course my dear)

A post-analysis of the “cut the LA Times ads” dictum should lead to a big time call to the carpet for the ad professionals who, for the last 7 years or so, have not kept up with the Times (so to speak) or had the balls to suggest that GM didn’t need newspapers to reach the market...and in the face of GM's drastically declining market share why weren’t the pros recommending that media allocations get in line with today's consumer media realities instead of helping lead GM down the path of destruction?

Let me know what you think, msnide@theautochannel.com