Ford Division Markets To College Students With New Vehicle Purchase Plan

By: Emily Engelman | Ford Communications Network

DEARBORN, Mich., Feb. 17, 2005 -- College students are often strapped for cash and submersed by books and bills, but what happens when they need a new vehicle? Ford Division, for the first time ever, has offered some help by enhancing the Ford College Student Purchase Plan to now include all full-time college students.

This new offer provides all students enrolled full-time in college with a $500 cash bonus towards the purchase or lease of a new 2004-2005 Ford Division vehicle. Ford Motor Company is the only auto manufacturer in the industry to reward all full-time college students including freshmen, sophomores, juniors and seniors as well as trade students, recent college or trade school graduates and those enrolled in graduate school.

"Ford is thrilled to extend this offer to include all full-time college students because it?s a great way to show students that Ford rewards their hard work and dedication in advancing their education," says Ana Dan, Ford Division customer relationship manager.

In the past, college graduates or those enrolled in graduate school were awarded with a $400 cash bonus towards the purchase or lease of a new vehicle, with the program reaching approximately 5.4 million students per year. Now, by allowing all full-time college students to be eligible, the new College Student Purchase Program expects to help 15.1 million students across America.

The new program will include students currently enrolled full-time in college, trade or graduate schools as well as any student who has graduated or will graduate from those schools between May 1, 2003 and Jan. 2, 2006.