Watch Out Auto Trader!- NY Magazine Publisher After your Ass-ets Expanding Auto Guide Business

NEW YORK--Feb. 1, 20056, 2005--PRIMEDIA Inc.'s Consumer Guides, the country's largest publisher and distributor of apartment, new home and auto guides, today announced another step in its Auto Guide strategy with its entrance into the Atlanta auto market through the acquisition of Atlanta Cars Magazine, the leading provider of new and used car, SUV and truck listings from dealerships in the Atlanta area. With the addition of this category-leading weekly color publication and its online property, atlantacars.com, PRIMEDIA's Auto Guide business enters the attractive Atlanta market. PRIMEDIA also gains the expertise of Atlanta Cars Magazine Founder and President Greg Elam, an industry veteran, to jointly start Auto Guides in additional U.S. markets over the next two years. Elam will serve as president and publisher of these new publications, leveraging his expertise in the automotive publication market. Financial terms were not disclosed.

PRIMEDIA's continuing penetration into the Auto Guide business provides another channel to raise its market leading position in the $8.5 billion automotive advertising market and capitalizes on the operating experience, financial strength and reach of its proven Consumer Guides business and its wholly-owned distribution arm, DistribuTech, which distributes free publications in more than 49,000 locations across the nation. DistribuTech's distinct competitive advantages include having many of the largest and most attractive grocery, drug, and entertainment retailers under exclusive agreements and make it an ideal platform for rapid, successful entry and growth into new markets, evidenced by PRIMEDIA's highly successful Apartment Guide business and five recent New Home Guide and Auto Guide launches.

Bob Metz, chief executive officer, PRIMEDIA Consumer Guides stated, "The addition of Atlanta Cars Magazine and its online property gives us entry into the Atlanta market with an automobile guide and listings product backed by the proven success of our Auto Guides. This also builds on our sizeable presence in the region established through our Apartment Guide and New Home Guide businesses. We are confident that our distribution clout and credibility in the Atlanta area will fuel the growth of the Auto Guide and spur even better performance for Atlanta Cars Magazine. A major factor in completing the acquisition is getting Greg Elam, an industry expert, to work with us on Auto Guide start-ups in similarly attractive markets. For us, this will stimulate rapid growth in the market."

Recently, PRIMEDIA announced the launch of The Triangle Auto Shoppers Guide, which serves the Research Triangle, NC area. The Triangle launch follows the successful launch of the Triad Auto Guide, which debuted in the Triad Area (Greensboro, High Point and Winston-Salem, NC) in November 2004, and the Charlotte Auto Guide, which debuted in the Charlotte, NC market in March of 2004.

"We strive to be the preferred advertising vehicle for auto dealers in the Atlanta area," said Greg Elam, president, Atlanta Cars Magazine. "PRIMEDIA is the leader in paid automotive publications, and free publications. We look forward to combining our core expertise to elevate the performance in Atlanta and to take that joint expertise to other markets."

About PRIMEDIA Consumer Guides

PRIMEDIA Consumer Guides is the largest publisher and distributor of apartment, new home and auto guides. The segment publishes and distributes 81 Apartment Guides in 75 regional markets with a combined monthly circulation of 1.6 million. Through the Apartment Guides and Apartmentguide.com, the company generated nearly 1 million leases for apartment property managers in 2004. Consumer Guides' New Home Guide offers consumers comprehensive information about new home communities in 19 regional markets. Its newest publication, Auto Guide, features comprehensive and easy to use listings of used cars, SUVs and trucks for sale by auto dealerships in three North Carolina markets. The company's distribution arm, DistribuTech, has exclusive distribution relationships with many of the country's leading supermarkets and chain stores and last year distributed more than 2,000 separate publications to these venues on behalf of other publishing organizations.