Barrett Jackson Auto Auction Ends With Record Sales; Scalecars.com Sales Very Strong Despite Poor Weather

SCOTTSDALE, Ariz.--Feb. 1, 2005--David Keaveney, CEO of Motorsports Emporium Inc. (OTCBB: MSEP), announced today that the five-day Barrett Jackson Auto Auction was a success despite rainy weather.

Keaveney stated, "We are extremely pleased with the results of the Barrett Jackson show. Each of the five days saw higher revenues, which translated into a very profitable week. In fact, despite poor weather, sales surpassed last year's figures. The contacts and introductions made will be even more important in the long-term growth of MotorSports Emporium. We met with many executives of the motor sports industry that have an interest in us and what we are building with MSEP."

Keaveney continued, "One of our goals at Barrett Jackson was to implement our new marketing program to help increase sales and grow our database. Barrett Jackson was the breeding ground for our FREE $10 Gift Card. The benefit behind the FREE $10 Gift Card is capturing repeat buyers and building a solid customer base. Already we have experienced customers using their Gift Cards both online and in-store. The Gift Cards are an integral part of customer appreciation and future growth."

About MotorSports Emporium

MotorSports Emporium Inc. is a fast-track new company in the motor sports industry targeting amateur and professional enthusiasts who participate in die cast collecting, automobile restoration, high-performance accessories, race venues and product licensing.

To purchase product, visit www.scalecars.com; or for further information about MotorSports Emporium Inc., visit www.motorsportsemporium.com or contact:

Mark Wolkos

Marketing Manager

MotorSports Emporium Inc.

480-596-4002