Jeep Hosts the Second Annual All About the Ride Jeep Adventure Competition During 2005 ESPN Winter X Games

* X Games athletes and media race Jeep(R) vehicles on a specially built course that runs UP the side of Buttermilk Mountain * Six $1,000 prizes to be awarded to athlete/media charities: Boarding for Breast Cancer, Clayton Memorial Foundation, Aspen Community Foundation

ASPEN, Colo., Jan. 28 -- What do you get when you turn loose the world's most extreme athletes to race the world's most capable vehicles, the Jeep(R) Wrangler Rubicon and Jeep Wrangler Unlimited, up the side of a snow-covered mountain, again? The Second Annual All About the Ride Jeep Adventure Competition, that's what. The event will take place at Tiehack Run at Buttermilk Mountain in Aspen on Friday, Jan. 28 and Saturday, Jan. 29 from 9 a.m. to 4 p.m.

Held in cooperation with Aspen/Snowmass and ESPN, the Jeep Adventure Competition will feature top-name athletes who are competing in the 2005 Winter X Games and media covering the games in a timed test of driving skills. A total of $6,000 in prize money will be donated to Boarding for Breast Cancer, the Clayton Memorial Foundation and the Aspen Community Fund in the name of event winners. Prizes will be awarded for the best times, male and female, in three categories: media, boardsports and motorsports.

The response from last year's inaugural Jeep Adventure Competition was overwhelming. Athletes from all disciplines of the Winter X Games competed in the event and the buzz around the athlete villages was:

Dude, did you get to rally the Jeeps yet?

"You have no idea how fun this event was last year," said multi-time Winter X Games snocross gold medalist and 2004 Jeep Adventure Competition motorsports division winner Tucker Hibbert. "First off, I can't even believe we got to race Jeep Wranglers up and down Buttermilk Mountain. It was insane and really cool of Jeep. Guys were coming back and doing it again and again. It was definitely one of the highlights of the week."

"Jeep vehicles are synonymous with action, adventure, mastery and freedom, which makes this event a perfect complement to the Jeep brand's participation in the 2005 ESPN Winter X Games," said Jeff Bell, Vice President, Jeep. "We are excited about our relationship with this great event and thrilled with the overwhelmingly positive reception our product has received with these amazing athletes and this mountain culture."


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