MotorSports Emporium, Inc. Announces Participation In Prestigious Barrett-Jackson Car Auction; A Five-Day Selling Marathon

SCOTTSDALE, Ariz.--Jan. 2, 20051, 2005--David Keaveney, CEO of MotorSports Emporium, Inc. (OTCBB:MSEP), announced today ScaleCars.com (a wholly-owned subsidiary of MSEP) will be a featured vendor at the Barrett-Jackson Classic Car Auction to be held January 26-30, 2005, in Scottsdale, Arizona.

SPEED channel will feature LIVE coverage of the 34th annual Barrett-Jackson Classic Car Auction where an anticipated 155,000 attendees will enjoy the 5-day event.

Keaveney stated, "Historically and with respect to revenues, Barrett-Jackson is the single most successful venue ScaleCars has attended. This is the first year the auction will run 5 days and our staff is well prepared for what I'm calling a 5-day selling marathon."

"MotorSports Emporium's growth strategy includes vendor and track side events. Barrett-Jackson is the first of many venues ScaleCars will attend throughout the year. We're well on our way and have already begun preparations for the next three events," stated Keaveney.

For more information on Barrett-Jackson, please go to http://www.barrett-jackson.com.

In an unrelated event Mark Wolkos, Marketing Manager for MotorSports Emporium, announced the company's new website, www.motorsportsemporium.com, is now online and fully operational. Wolkos commented, "The website will be continuously improved and updated to reflect the dynamic growth and direction management intends to take in 2005. Investors can read press releases, retrieve stock quotes, SEC filings and corporate information relating to MotorSports Emporium, Inc."

For further information about MotorSports Emporium, Inc. or ScaleCars.com contact Mark Wolkos at 480-596-4002, via e-mail at mark@motorsportsemporium.com, or to purchase products click on www.scalecars.com or www.motorsportsemporium.com.

MotorSports Emporium Inc., through its operating subsidiary, Scottsdale Diecast, Inc. DBA ScaleCars.com, has a 2,800 square foot retail showroom in Scottsdale, AZ and a premiere website, www.ScaleCars.com, where it sells a large inventory of approximately 2,400 diecast automobiles, auto related appeal and motor sports novelty items. A new strategic business plan was announced to include cross promotion marketing, licensing agreements, trackside/vendor events, sponsorship programs and addition acquisitions to increase annual gross revenues to the $1 million to $5 million range.