Women's Auxiliary of Motorsports, an Official Charity of NASCAR, and Slim-Fast Team Up to Drive Weight Loss Success During the 2005 Racing Season

Registered Dietitians (RDs) Offer Advice to NASCAR Fans at Races

DAYTONA BEACH, Fla., Jan. 19 -- To drive awareness of convenient and affordable ways to maintain a healthy lifestyle, Slim-Fast and the women of NASCAR have created an unprecedented partnership for the 2005 NASCAR racing season.

The Women's Auxiliary of Motorsports, an official NASCAR charity, and Slim-Fast, a leader in the weight loss industry, are working together to promote a healthy lifestyle during the 2005 NASCAR racing season and encourage people to get on track to their weight loss goals. Led by Ann Schrader, wife of fan favorite Ken Schrader and president of the Women's Auxiliary of Motorsports, the women have formed the "Champions of Healthy Weight" team.

The program previews today at Fanfest in Daytona Beach and officially kicks off at NASCAR's Daytona 500. The "Champions" will meet fans and share their personal weight loss stories at ten races including Las Vegas, Atlanta, Charlotte and Indianapolis.

"I know first-hand how difficult it is to keep my weight on track. This partnership is right for the women and fans of NASCAR because we're always on the go, but looking for ways to eat healthy," says Ann Schrader. "The Slim- Fast Optima Diet is a program I can follow, either at home or on the road. WAM is excited to partner with Slim-Fast to achieve our healthy weights, and it's a bonus to be able to share this message with other women."

RDs Rev Up with Tips on Track

Throughout the racing season, registered dietitians will be on hand with the Slim-Fast Champions of Healthy Weight offering weight loss tips to NASCAR fans. The dietitians will help fans establish weight loss goals, provide tips and distribute materials including The Little Book of Weight Loss Success and a personal success tracker to monitor progress.

According to Julie Upton, M.S., R.D., "It is possible to lose weight and keep it off, even if you have a busy lifestyle. The Slim-Fast Optima Diet is an easy-to-follow program that combines favorite foods with delicious, convenient products. Not only does the Diet simplify calorie and portion control, it also provides healthy, balanced nutrition, all of which is in line with the newly released 2005 Dietary Guidelines."

The new Optima Diet mixes and matches more of your favorite foods with great-tasting new range of Slim-Fast Optima meal and snack bars, smoothies and shakes, so dieters can lose weight and keep it off. There are hundreds of food choices that are included as part of the plan. In addition, the new Slim-Fast Optima products contain up to 55 percent less sugar than the classic Slim-Fast product line. The Diet is formulated to help dieters achieve their healthy weight, which is determined by their individual needs and goals, not societal standards.

"Since obesity is such a public health crisis, we know it is critical for Americans to learn about healthy eating and lifestyle choices. The Slim-Fast Optima Diet is easy to follow and will fit into anyone's lifestyle, whether you are the wife of a NASCAR driver or a working mom," says Terry Olson, General Manager, Slim-Fast. "We are thrilled to be working with the women of NASCAR, who exemplify our busy lives, to teach Americans that successful weight loss is attainable with the right program. Slim-Fast is the only diet plan with 30 published clinical studies that prove the diet works."

About Slim-Fast

Slim-Fast, a business unit of Unilever, is headquartered in West Palm Beach, FL. Slim-Fast offers delicious and balanced nutritional products, meal planning and exercise advice to aid in weight loss and weight maintenance, which can result in improved health. The Slim-Fast product line includes an affordable range of shakes, smoothies, powders, meal bars, snack bars, breakfast bars and muffin bars that are available in retail outlets nationwide. Visit http://slim-fast.com/ or call 1 800 SLIMFAST for more information.

About Unilever

Unilever , one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico - generating approximately $11 billion in sales. For more information visit http://www.unilever.com/

Women's Auxiliary of Motorsports

The Women's Auxiliary of Motorsports, Inc. (WAM, Inc.), a proud charity of NASCAR, was established in 2004 with the merger of the Winston Cup Racing Wives Auxiliary and the Busch Series Ladies Association. The Auxiliary's mission is to enrich the sport of NASCAR with a commitment to its families through fundraising and wellness programs for those requiring medical or financial assistance. In addition, the Women's Auxiliary of Motorsports, Inc. helps support organizations with likeminded missions and purposes. For more information please contact the WAM office at 704-455-9299 or go to http://www.waminc.org/.