2005 NAIAS: Made in USA for More Than 100 International Markets: Mercedes-Benz Presents New M-Class
New Head of Mercedes, Dr. Eckhard Cordes, underlines promise of quality of the world's oldest automobile manufacturer
DETROIT, Jan. 10 -- Today, on the first press day of the North American International Auto Show in Detroit, Mercedes-Benz presented the new M-Class to journalists from around the world. "With this completely redeveloped premium SUV we add a new chapter to the success story of its predecessor," explained Dr. Cordes, Member of Board of Management of DaimlerChrysler AG. During his first press conference as Head of the Mercedes Car Group, Cordes focused on quality as a core value of the Mercedes-Benz brand: "Quality is and remains the most important promise of Mercedes-Benz to its customers. Therefore quality will be the core and focus of all my actions."
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In 2005, Mercedes-Benz will introduce four new models to the market. In addition the brand will completely renew its most important engine families. Diesel technology will play an especially important role in this. "We are convinced that our current and future diesel offerings are an attractive alternative to other powertrain concepts also in the United States," Cordes said to more than 1,000 international journalists at the show.
Last year Mercedes-Benz achieved its highest sales volume ever in its eleventh consecutive year of growth in the US. Sales totaled at 221,610 vehicles. The brand with the three pointed star was the first European car maker to manufacture automobiles in the USA, beginning 100 years ago, when the first "American Mercedes" was produced in Long Island, New York. DaimlerChrysler invested more than 600 Million US-Dollars in the expansion of the Mercedes plant Tuscaloosa, Alabama. The M-Class and the all-new Mercedes- Benz R-Class will be produced here beginning in 2005.
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