NAPA, Orange County Choppers Team Up
NAPA Customers, Fans of OCC Share Common Passions
ATLANTA, Jan. 7 -- NAPA AUTO PARTS, the industry leader in auto parts distribution, today announces it has entered into a partnership with the popular Orange County Choppers (OCC) and the Teutuls - Paul Sr., Paul Jr. and Mikey, designers and fabricators of world renown custom motorcycles. Father and sons star in "American Chopper" on The Discovery Channel.
The agreement calls for NAPA and Orange County Choppers to partner on national promotions and produce a line of co-branded products and merchandise. Additionally, the Teutuls will be appearing in NAPA's print, radio and television advertising and making personal appearances in support of NAPA AUTO PARTS Stores and NAPA AutoCare Centers. NAPA will also capitalize on product placement opportunities within "American Chopper" and the Orange County Chopper shop.
"We have found that viewers of "American Chopper" and fans of Orange County Choppers are also NAPA customers, whether we're talking about do-it- yourselfers or professional automotive technicians. This is a perfect fit for us," said NAPA President Bob Susor. "American Chopper" appeals to NAPA customers. They enjoy the personalities on the show and like to see how these rolling works of art are created each week."
Established in 1999, Orange County Choppers grew out of Orange County Ironworks, a company founded by Paul Teutul Sr. in 1969. "American Chopper" debuted on The Discovery Channel in September 2002 and ranks among its most popular shows. Today, Orange County Choppers turns out 150 custom bikes annually, including theme bikes such as the Lance Armstrong and P.O.W. bikes.
"All my life, the guys I know who work on their bikes or cars themselves have used NAPA parts. It's almost second nature to see NAPA in a shop or garage," said Paul Teutul Sr., who was influenced by such motorcycle movie classics as Easy Rider and The Wild One. "I'm happy we've partnered with NAPA -- it makes a lot of sense for us and our show's viewers. NAPA is a great American brand with a tradition of quality, the kind of quality we build into our bikes."