Toyota Reaches Two Million in Sales for the First Time in 47-Year History

* Camry Retains Best-Selling Car in America

* Lexus Is Best-Selling Luxury Brand for Fifth Consecutive Year

TORRANCE, Calif., Jan. 4 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported total year-end sales of 2,060,049 vehicles, up 10.0 percent over 2003. While breaking its sales record for the ninth consecutive year, it was the first time in TMS' 47-year history it has reached sales of two million vehicles.

"Our products have stimulated demand," said Yukitoshi Funo, TMS president and CEO. "The sales milestone is a reflection on the acceptance of products as varied as Scion, Sienna and Prius."

Camry became the best-selling car in America for the third year in a row and seventh time in the past eight years (1997-2000, 2002-2004), while the Lexus Division retained its crown as the best-selling luxury brand in America for the fifth consecutive year. With overall sales of 99,259 in 2004, Scion launched nationwide in June and was a significant contributor to the record sales year.

"The new year is brimming with both challenge and opportunity," said Jim Press, TMS executive vice president and COO. "An improving U.S. economy is tempered by excess capacity; consumers will be the big winners."

Total TMS sales for December were a best-ever 187,932, an increase of 18.0 percent over the same period last year.

Toyota Division

The Toyota Division recorded best-ever year-end total sales of 1,772,122 vehicles, up 9.9 percent, marking the 11th consecutive year the Toyota Division has topped one million units.

The Toyota Division recorded best-ever year-end passenger-car sales of 965,091, an increase of 10.7 percent, and December sales of 82,210, up 33.1 percent. Camry led the way by posting year-end sales of 426,990, an increase of 3.0 percent. December sales for Camry reached 35,032 units, up 13.1 percent over last year. Corolla was the best-selling compact car in America with best-ever year-end sales of 333,161, an increase of 2.0 percent. December sales for Corolla were 26,408 units, up 29.0 over 2003.

The second-generation Prius gas-electric hybrid posted its best sales month ever with 6,287 units, an increase of 50.4 percent over the same period last year. Year-end Prius sales were a best-ever 53,991, up 118.5 percent over 2003.

Scion reported record December sales of 10,686 units, an increase of 700.8 percent. The Scion xB urban utility vehicle recorded a best-ever December with 3,827 units, up 326.0 percent, with year-end sales totaling 47,013, an increase of 575.6 percent over 2003. The tC sports coupe, in its sixth month of sales, had a strong December of 4,859 units sold, with year-end sales reaching 28,062 units. The xA subcompact posted a best-ever December with 2,000 units sold, an increase of 358.6 percent; xA year-end sales reached 24,184 units, up 508.4 from last year.

The Toyota Division recorded best-ever year-end light-truck sales with 807,031 units, an increase of 9.1 percent. Toyota Division light trucks also posted best-ever December sales of 73,241, up 7.2 percent over the same period last year. The Highlander mid-size sport utility vehicle (SUV) led the way with best-ever year-end sales of 133,077, up 10.4 percent, and record December sales of 12,391, an increase of 41.2. The 4Runner mid-size SUV posted December sales of 11,617, up 19.3 percent. Year-end 4Runner sales totaled 114,212, an increase of 4.1 percent over 2003.

Contributing to the light-truck sales record was the Tundra full-size pickup truck with best ever December sales of 11,720 units, up 22.6 percent. Best-ever year-end Tundra sales were 112,484 units, up 10.7 percent over last year. The Sienna van recorded its best-ever year-end sales of 159,119 units, up 50.3 percent over 2003. December sales of the Rav4 SUV reached 5,430 units, up 1.8 percent over 2003.

Lexus Division

With record-breaking 2004 annual sales, Lexus retains its title as America's No.1-selling luxury brand for the fifth consecutive year. The automaker today reported total year-end sales of 287,927, up 10.5 percent over last year's record-breaking sales.

In addition to all-time best-ever sales, Lexus luxury utility vehicles enjoyed a record sales year, up 13.8 percent at 151,797 compared to 2003 totals of 132,935 units. The RX 330 was the luxury utility vehicle sales leader in 2004 with 106,531 units sold, an increase of 15 percent over the same period a year ago and the first Lexus to break 100,000 units in annual sales. The GX 470 mid-size luxury utility vehicle recorded annual sales of 35,420, a 12.5 percent increase over 2003. The LX 470 premium luxury utility vehicle sold 9,846 units, a 6.8 percent increase over the previous year.

Sales of passenger cars also achieved all-time record breaking results with 136,130 units reported, an increase of 7 percent over 2003 sales of 126,820 units. The Lexus flagship LS 430 premium luxury sedan continues to be the segment leader with record sales of 32,272 units, up 34.6 percent over 2003. The ES 330 was the entry luxury sedan sales leader with 75,916 units sold, an increase of 15.1 percent compared to the same period a year ago. Sell-down of the GS mid-luxury sports sedans continued on schedule with 8,262 units sold. The all-new 2006 GS 300 and GS 430 arrive at Lexus dealerships late next month with an official on-sale date of March 1.

Lexus also scored an all-time, best-ever December with 32,481 units sold. Record-breaking December luxury utility vehicle sales of 18,189 units, up 12.7 percent over last December, were ignited by all-time best-ever December sales of 12,367 RX 330 units.

The LX 470 was up 17.2 percent for the month, while the GX 470 mid-size luxury utility vehicle also enjoyed an all-time, best-ever month with 4,407 sales, up 12.2 percent over the same period last year.

December passenger car sales also achieved best-ever results of 14,292 units, an increase of 8.9 percent over the same period last year. For the month, the ES 330 sedan led the way with 8,496 units, an all-time, best-ever sales month, and a 21 percent increase over the same period last year. The SC 430 hardtop convertible sports coupe reported an 18.6 percent increase over last December and the LS 430 flagship sedan reported December sales of 3,460 units, a 7.9 percent increase over last year's December.

Total TMS sales of North American-built vehicles totaled 1,297,900, representing 63.0 percent of total vehicles sold in 2004. There were 308 selling days in 2004, as compared to 307 in 2003.

   Public Web sites:  http://www.toyota.com/
   http://www.lexus.com/
   http://www.scion.com/

   TOYOTA RETAIL SALES
   (INCLUDES FLEET & HAWAII)
   December, 2004
   
   ----- CURRENT MONTH -----   -- CALENDAR YEAR TO DATE --
   
   DSR %                        DSR %
   2004     2003    CHG        2004      2003    CHG
   
   ECHO                306       339  -13.1      3,899     26,167  -85.1
   COROLLA          26,408    19,712   29.0    333,161    325,477    2.0
   CELICA              494       813  -41.5      8,710     14,856  -41.6
   CAMRY            35,032    29,818   13.1    426,990    413,296    3.0
   AVALON            2,876     3,311  -16.4     36,460     50,911  -28.6
   MR2 SPYDER          121       171  -31.9      2,621      2,934  -11.0
   PRIUS             6,287     4,025   50.4     53,991     24,627  118.5
   SCION xA          2,000       420  358.6     24,184      3,962  508.4
   SCION xB          3,827       865  326.0     47,013      6,936  575.6
   SCION tC          4,859         0     --     28,062          0     --
   TOTAL TOYOTA
   DIV. PASS. CAR  82,210    59,474   33.1    965,091    869,166   10.7
   ES 330            8,496     6,762   21.0     75,916     65,762   15.1
   LS 430            3,460     3,087    7.9     32,272     23,895   34.6
   SC 430              829       673   18.6      9,708     10,298   -6.0
   GS 300              734     1,027  -31.2      6,914     11,228  -38.6
   GS 430              102       150  -34.5      1,348      2,078  -35.3
   IS 300              671       939  -31.2      9,972     13,559  -26.7
   TOTAL LEXUS
   PASS. CAR       14,292    12,638    8.9    136,130    126,820    7.0
   TOTAL TOYOTA
   PASS. CAR       96,502    72,112   28.9  1,101,221    995,986   10.2
   SIENNA           12,423    13,849  -13.6    159,119    105,499   50.3
   RAV4              5,430     5,138    1.8     70,314     73,204   -4.3
   4RUNNER          11,617     9,374   19.3    114,212    109,307    4.1
   HIGHLANDER       12,391     8,451   41.2    133,077    120,174   10.4
   LAND CRUISER        819       887  -11.1      6,778      6,671    1.3
   SEQUOIA           7,286     7,206   -2.6     58,114     67,067  -13.6
   TOTAL SUV        37,543    31,056   16.4    382,495    376,423    1.3
   4X2 TACOMA        6,461     6,610   -5.9     91,305     92,881   -2.0
   4X4 TACOMA        5,094     5,048   -2.8     61,628     61,273    0.3
   TOTAL TACOMA     11,555    11,658   -4.6    152,933    154,154   -1.1
   TUNDRA           11,720     9,204   22.6    112,484    101,316   10.7
   TOTAL PICKUP     23,275    20,862    7.4    265,417    255,470    3.6
   TOTAL TOYOTA
   DIV. LT TRUCK   73,241    65,767    7.2    807,031    737,392    9.1
   LX 470            1,415     1,163   17.2      9,846      9,193    6.8
   GX 470            4,407     3,781   12.2     35,420     31,376   12.5
   RX 330           12,367    10,594   12.4    106,531     92,366   15.0
   TOTAL LEXUS
   LIGHT TRUCK     18,189    15,538   12.7    151,797    132,935   13.8
   TOTAL TOYOTA
   LIGHT TRUCK     91,430    81,305    8.3    958,828    870,327    9.8
   TOTAL TOYOTA
   DIV.           155,451   125,241   19.5  1,772,122  1,606,558    9.9
   TOTAL LEXUS      32,481    28,176   11.0    287,927    259,755   10.5
   TOTAL TOYOTA    187,932   153,417   18.0  2,060,049  1,866,313   10.0
   MEMO:
   DOM. COROLLA     24,671    18,741   26.8    311,216    265,449   16.9
   DOM. CAMRY       34,200    26,321   25.1    406,224    367,394   10.2
   DOM. PICKUP      23,275    20,862    7.4    265,417    255,470    3.6
   DOM. RX 330       7,015     4,862   38.9     61,350      7,819  682.1
   
   SELLING DAYS         27        26               308        307
   
   TOYOTA DIV.
   IMPORT CAR      20,463    11,101   77.5    211,191    185,412   13.5
   LEXUS IMPORT
   CAR             14,292    12,638    8.9    136,130    126,820    7.0
   TOYOTA DIV NA
   BUILT CARS      61,747    48,373   22.9    753,900    683,754    9.9
   TOTAL TOYOTA
   CARS            96,502    72,112   28.9  1,101,221    995,986   10.2
   
   TOYOTA DIV.
   IMPORT LT
   TRUCK          30,257    23,850   22.2    324,381    309,356    4.5
   LEXUS IMPORT
   LT TRUCK        11,174    10,676    0.8     90,447    125,116  -27.9
   TOYOTA DIV NA
   BUILT LT TRUCK  42,984    41,917   -1.3    482,650    428,036   12.4
   LEXUS NA BUILT
   LT TRUCK         7,015     4,862   38.9     61,350      7,819  682.1
   TOTAL TOYOTA
   LT TRUCK        91,430    81,305    8.3    958,828    870,327    9.8
   
   SPORT UTILITY
   VEHICLES        55,732    46,594   15.2    534,292    509,358    4.6
   Memo: Lexus
   Sport Utility   18,189    15,538   12.7    151,797    132,935   13.8
   
   SMALL VANS       12,423    13,849  -13.6    159,119    105,499   50.3
   PICKUPS          23,275    20,862    7.4    265,417    255,470    3.6
   
   * NORTH AMERICAN
   BUILT VEHICLES
   COROLLA          24,671    18,741   26.8    311,216    265,449   16.9
   CAMRY            34,200    26,321   25.1    406,224    367,394   10.2
   AVALON            2,876     3,311  -16.4     36,460     50,911  -28.6
   SIENNA           12,423    13,849  -13.6    159,119    105,499   50.3
   PICKUP           23,275    20,862    7.4    265,417    255,470    3.6
   SEQUOIA           7,286     7,206   -2.6     58,114     67,067  -13.6
   RX 330            7,015     4,862   38.9     61,350      7,819  682.1
   TOTAL           111,746    95,152   13.1  1,297,900  1,119,609   15.5
   N.A. VEHICLES
   % OF TOTAL       59.5%     62.0%             63.0%      60.0%
   
   SELLING DAYS         27        26               308        307
   
   DSR = DAILY SELLING RATE

   (Logo:  http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO )

NOTE TO MEDIA: Media Web sites, http://pressroom.toyota.com,
http://pressroom.lexus.com, http://pressroom.scion.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

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