American Honda Sets New All-Time Sales Record in 2004
Honda and Acura Post Record December and Full-Year Results
TORRANCE, Calif., Jan. 4 -- Record December and full-year results for both its Honda and Acura Divisions pushed American Honda to a new all-time record year in 2004 with sales up 3.0 percent to 1,394,398 passenger cars and light trucks, American Honda Motor Co., Inc. announced today. The results mark the company's 11th consecutive year of sales increases. American Honda December sales of 137,381 jumped 30.1 percent over year ago results to a set a new record for the month, while light truck sales rose to a new single-month record of 57,762 SUVs and minivans.
2004 American Honda sales highlights:
* All-time record American Honda total sales of 1,394,398 (up 3.0
percent)
* 11th consecutive annual sales increase
* All-time record light truck sales of 551,109 (up 3.7 percent)
* 12th consecutive year of record light truck sales
* Record single-month light truck sales of 57,762 (up 27.5 percent)
"It was one heck of a competitive year for the industry as a whole, but we are feeling pretty good about the outcome for Honda and Acura," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "The competition is not about to let up, but with Acura on a roll and great new products like the Honda Ridgeline and an all-new Civic coming down the pipe, we think 2005 will be another strong year for us."
Honda Division posted new all-time records for December and for the full year on the strength of record December results for Accord, Civic, Pilot, CR-V and the all-new Odyssey. Honda Division sales in 2004 were up 1.1 percent to 1,195,479 cars and light trucks, while December results rose 31.1 percent to 117,235. It marked the Honda Division's 11th consecutive year of sales increases. With Civic Hybrid sales up 17.5 percent to 25,571 for the calendar year and the addition of the all-new Accord Hybrid late in the year, sales of Honda hybrid vehicles rose 18.6 percent to a new record of 27,215 vehicles for the year. December sales of Honda's three hybrid models jumped up 97.2 percent to 3,167 units, bringing total Honda hybrid sales to 74,608 since the introduction of the Insight in December 1999.
2004 Honda Division sales highlights:
* All-time record Honda Division sales of 1,195,479 (up 1.1 percent)
* 11th consecutive annual sales increases
* Third consecutive year of record light truck sales at 491,604
(up 3.7 percent)
* Record full-year sales of Pilot, CR-V, Odyssey and FCX
* Record single-month sales of Pilot and CR-V
The Acura Division posted its best ever month in December on its way to a new all-time record result for the full calendar year, including record full-year sales records for both passenger cars and light trucks along with individual records for the TSX sports sedan and MDX sport-utility vehicle. Acura Division sales in 2004 rose 16.0 percent over last year's record to 198,919 cars and SUVs. Record December sales of TSX, TL, MDX and the all-new RL pushed Acura to new December record of 20,146 vehicles, up 24.9 percent over the previous December, making it the best month Acura's 14-year history. With sales up 36.8 percent to 77,895, the Acura TL became America's best-selling luxury sedan in 2004.
Acura Division 2004 Sales Highlights:
* All-time record Acura Division total sales of 198,919
* All-time record full-year light truck sales of 59,153
* All-time record full-year sales of TSX and MDX
* All-time best month of 20,146 Acura cars and SUVs
* Record December results for TL, RL, TSX and MDX
American Honda Vehicle Sales For December 2004
Month-to-Date
December December DSR**
2004 2003 % Chg.
American Honda Total 137,381 101,647 30.1%
Total Car Sales 79,619 58,032 32.1%
Total Truck Sales 57,762 43,615 27.5%
Honda Total Car Sales 65,711 48,283 31.1%
Honda Total Truck Sales 51,524 37,827 31.2%
Acura Total Car Sales 13,908 9,749 37.4%
Acura Total Truck Sales 6,238 5,788 3.8%
Domestic Car Sales * 66,466 47,289 35.3%
Honda Division 59,255 41,310 38.1%
Acura Division 7,211 5,979 16.1%
Domestic Truck Sales * 42,351 32,281 26.3%
Honda Division 36,113 26,493 31.3%
Acura Division 6,238 5,788 3.8%
Import Car Sales 13,153 10,743 17.9%
Honda Division 6,456 6,973 -10.8%
Acura Division 6,697 3,770 71.1%
Import Truck Sales 15,411 11,334 30.9%
Honda Division 15,411 11,334 30.9%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 117,235 86,110 31.1%
Accord * 38,244 26,443 39.3%
Civic * 26,959 21,246 22.2%
Prelude 0 0
S2000 499 550 -12.6%
Insight 8 44 -82.5%
FCX 1 0
Odyssey * 15,687 11,081 36.3%
Passport 0 0
Pilot * 15,959 10,583 45.2%
CR-V 15,411 11,334 30.9%
Element * 4,467 4,829 -10.9%
Acura Division Total 20,146 15,537 24.9%
RSX 1,716 1,495 10.5%
CL * 0 126
TL * 7,211 5,853 18.6%
TSX 3,004 1,851 56.3%
RL 1,967 414 357.5%
NSX 10 10 -3.7%
MDX * 6,238 5,788 3.8%
Selling Days 27 26
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
American Honda Vehicle Sales For December 2004
Year-to-Date
December December DSR**
2004 2003 % Chg.
American Honda Total 1,394,398 1,349,847 3.0%
Total Car Sales 843,289 820,129 2.5%
Total Truck Sales 551,109 529,718 3.7%
Honda Total Car Sales 703,875 706,492 -0.7%
Honda Total Truck Sales 491,604 472,437 3.7%
Acura Total Car Sales 139,414 113,637 22.3%
Acura Total Truck Sales 59,505 57,281 3.5%
Domestic Car Sales * 705,643 649,460 8.3%
Honda Division 627,465 586,097 6.7%
Acura Division 78,178 63,363 23.0%
Domestic Truck Sales * 401,828 385,809 3.8%
Honda Division 342,323 328,528 3.9%
Acura Division 59,505 57,281 3.5%
Import Car Sales 137,646 170,669 -19.6%
Honda Division 76,410 120,395 -36.7%
Acura Division 61,236 50,274 21.4%
Import Truck Sales 149,281 143,909 3.4%
Honda Division 149,281 143,909 3.4%
MODEL BREAKOUTS BY DIVISION
Honda Division Total 1,195,479 1,178,929 1.1%
Accord * 386,770 397,750 -3.1%
Civic * 309,196 299,672 2.8%
Prelude 0 10
S2000 7,320 7,888 -7.5%
Insight 583 1,168 -50.2%
FCX 6 4 49.5%
Odyssey *154,238 154,063 -0.2%
Passport 0 70
Pilot * 128,158 106,917 19.5%
CR-V 149,281 143,909 3.4%
Element * 59,927 67,478 -11.5%
Acura Division Total 198,919 170,918 16.0%
RSX 21,940 24,292 -10.0%
CL * 283 6,593 -95.7%
TL * 77,895 56,770 36.8%
TSX 30,365 18,932 59.9%
RL 8,753 6,829 27.8%
NSX 178 221 -19.7%
MDX * 59,505 57,281 3.5%
Selling Days 308 307
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
