American Honda Sets New All-Time Sales Record in 2004

Honda and Acura Post Record December and Full-Year Results

TORRANCE, Calif., Jan. 4 -- Record December and full-year results for both its Honda and Acura Divisions pushed American Honda to a new all-time record year in 2004 with sales up 3.0 percent to 1,394,398 passenger cars and light trucks, American Honda Motor Co., Inc. announced today. The results mark the company's 11th consecutive year of sales increases. American Honda December sales of 137,381 jumped 30.1 percent over year ago results to a set a new record for the month, while light truck sales rose to a new single-month record of 57,762 SUVs and minivans.

  2004 American Honda sales highlights:

   *  All-time record American Honda total sales of 1,394,398 (up 3.0
      percent)

   *  11th consecutive annual sales increase

   *  All-time record light truck sales of 551,109 (up 3.7 percent)

   *  12th consecutive year of record light truck sales

   *  Record single-month light truck sales of 57,762 (up 27.5 percent)

"It was one heck of a competitive year for the industry as a whole, but we are feeling pretty good about the outcome for Honda and Acura," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "The competition is not about to let up, but with Acura on a roll and great new products like the Honda Ridgeline and an all-new Civic coming down the pipe, we think 2005 will be another strong year for us."

Honda Division posted new all-time records for December and for the full year on the strength of record December results for Accord, Civic, Pilot, CR-V and the all-new Odyssey. Honda Division sales in 2004 were up 1.1 percent to 1,195,479 cars and light trucks, while December results rose 31.1 percent to 117,235. It marked the Honda Division's 11th consecutive year of sales increases. With Civic Hybrid sales up 17.5 percent to 25,571 for the calendar year and the addition of the all-new Accord Hybrid late in the year, sales of Honda hybrid vehicles rose 18.6 percent to a new record of 27,215 vehicles for the year. December sales of Honda's three hybrid models jumped up 97.2 percent to 3,167 units, bringing total Honda hybrid sales to 74,608 since the introduction of the Insight in December 1999.

  2004 Honda Division sales highlights:

   *  All-time record Honda Division sales of 1,195,479 (up 1.1 percent)

   *  11th consecutive annual sales increases

   *  Third consecutive year of record light truck sales at 491,604
      (up 3.7 percent)

   *  Record full-year sales of Pilot, CR-V, Odyssey and FCX

   *  Record single-month sales of Pilot and CR-V

The Acura Division posted its best ever month in December on its way to a new all-time record result for the full calendar year, including record full-year sales records for both passenger cars and light trucks along with individual records for the TSX sports sedan and MDX sport-utility vehicle. Acura Division sales in 2004 rose 16.0 percent over last year's record to 198,919 cars and SUVs. Record December sales of TSX, TL, MDX and the all-new RL pushed Acura to new December record of 20,146 vehicles, up 24.9 percent over the previous December, making it the best month Acura's 14-year history. With sales up 36.8 percent to 77,895, the Acura TL became America's best-selling luxury sedan in 2004.

  Acura Division 2004 Sales Highlights:

   *  All-time record Acura Division total sales of 198,919

   *  All-time record full-year light truck sales of 59,153

   *  All-time record full-year sales of TSX and MDX

   *  All-time best month of 20,146 Acura cars and SUVs

   *  Record December results for TL, RL, TSX and MDX

              American Honda Vehicle Sales For December 2004

                                               Month-to-Date
                                  December        December        DSR**
                                    2004            2003          % Chg.
   American Honda Total           137,381         101,647         30.1%
     Total Car Sales               79,619          58,032         32.1%
     Total Truck Sales             57,762          43,615         27.5%
        Honda Total Car Sales      65,711          48,283         31.1%
        Honda Total Truck Sales    51,524          37,827         31.2%
        Acura Total Car Sales      13,908           9,749         37.4%
        Acura Total Truck Sales     6,238           5,788          3.8%
   Domestic Car Sales *            66,466          47,289         35.3%
     Honda Division                59,255          41,310         38.1%
     Acura Division                 7,211           5,979         16.1%
   Domestic Truck Sales *          42,351          32,281         26.3%
     Honda Division                36,113          26,493         31.3%
     Acura Division                 6,238           5,788          3.8%
   Import Car Sales                13,153          10,743         17.9%
     Honda Division                 6,456           6,973        -10.8%
     Acura Division                 6,697           3,770         71.1%
   Import Truck Sales              15,411          11,334         30.9%
     Honda Division                15,411          11,334         30.9%
   MODEL BREAKOUTS BY DIVISION
   Honda Division Total           117,235          86,110         31.1%
     Accord *                      38,244          26,443         39.3%
     Civic *                       26,959          21,246         22.2%
     Prelude                            0               0
     S2000                            499             550        -12.6%
     Insight                            8              44        -82.5%
     FCX                                1               0
     Odyssey  *                    15,687          11,081         36.3%
     Passport                           0               0
     Pilot *                       15,959          10,583         45.2%
     CR-V                          15,411          11,334         30.9%
     Element *                      4,467           4,829        -10.9%
   Acura Division Total            20,146          15,537         24.9%
     RSX                            1,716           1,495         10.5%
     CL *                               0             126
     TL *                           7,211           5,853         18.6%
     TSX                            3,004           1,851         56.3%
     RL                             1,967             414        357.5%
     NSX                               10              10         -3.7%
     MDX *                          6,238           5,788          3.8%
   Selling Days                        27              26

   *   Honda and Acura vehicles are made of domestic and global sourced
       parts.
   **  Daily Selling Rate

              American Honda Vehicle Sales For December 2004

                                                 Year-to-Date
                                   December        December        DSR**
                                     2004            2003          % Chg.
   American Honda Total           1,394,398       1,349,847         3.0%
     Total Car Sales                843,289         820,129         2.5%
     Total Truck Sales              551,109         529,718         3.7%
        Honda Total Car Sales       703,875         706,492        -0.7%
        Honda Total Truck Sales     491,604         472,437         3.7%
        Acura Total Car Sales       139,414         113,637        22.3%
        Acura Total Truck Sales      59,505          57,281         3.5%
   Domestic Car Sales *             705,643         649,460         8.3%
     Honda Division                 627,465         586,097         6.7%
     Acura Division                  78,178          63,363        23.0%
   Domestic Truck Sales *           401,828         385,809         3.8%
     Honda Division                 342,323         328,528         3.9%
     Acura Division                  59,505          57,281         3.5%
   Import Car Sales                 137,646         170,669       -19.6%
     Honda Division                  76,410         120,395       -36.7%
     Acura Division                  61,236          50,274        21.4%
   Import Truck Sales               149,281         143,909         3.4%
     Honda Division                 149,281         143,909         3.4%
   MODEL BREAKOUTS BY DIVISION
   Honda Division Total           1,195,479       1,178,929         1.1%
     Accord *                       386,770         397,750        -3.1%
     Civic *                        309,196         299,672         2.8%
     Prelude                              0              10
     S2000                            7,320           7,888        -7.5%
     Insight                            583           1,168       -50.2%
     FCX                                  6               4        49.5%
     Odyssey                       *154,238         154,063        -0.2%
     Passport                             0              70
     Pilot *                        128,158         106,917        19.5%
     CR-V                           149,281         143,909         3.4%
     Element *                       59,927          67,478       -11.5%
   Acura Division Total             198,919         170,918        16.0%
     RSX                             21,940          24,292       -10.0%
     CL *                               283           6,593       -95.7%
     TL *                            77,895          56,770        36.8%
     TSX                             30,365          18,932        59.9%
     RL                               8,753           6,829        27.8%
     NSX                                178             221       -19.7%
     MDX *                           59,505          57,281         3.5%
   Selling Days                         308             307

   *   Honda and Acura vehicles are made of domestic and global sourced
       parts.
   **  Daily Selling Rate
-->

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