Durakon Receives Frost & Sullivan Award For Best Aftermarket Brand Of Drop-In Bedliners

Duraliner Bedliners Recognized for Durability and Satisfaction

LAPEER, Mich., Dec. 20 -- Durakon Industries, a leading provider of thermoformed products and paint film technology to the automotive industry, announced today that its Duraliner bedliner has received recognition from Frost & Sullivan as the best aftermarket brand of bedliners. Frost & Sullivan is one of the premier growth consulting companies in the world.

The recognition stems from Frost & Sullivan's Consumer Opinions & Perceptions in the United States Light Truck Accessories Aftermarket, in which panelists were asked their opinions on light truck accessories. According to Frost & Sullivan, Durakon's Duraliner brand has the highest customer satisfaction rating for non-Original Equipment (OE) brands and for durability, form, fit and function. More than 30% of respondents to the survey voted it Most Durable Bedliner available in the aftermarket and 25% voted Duraliner as the best brand for form, fit and function. According to the survey, Duraliner has a clear advantage over non-OE brands, with a customer rating five times better than the closest competing brand.

"We are extremely pleased to have received this prestigious award, particularly given that it is resultant from Frost & Sullivan's first research based solely on the consumers' opinions in the light truck accessories aftermarket category," said Ed Gniewek, President and Chief Executive Officer of Durakon. "This award demonstrates the commitment from all of our employees towards manufacturing market leading quality products."

Durakon's products combined have the highest market share, with Duraliner as the single-most installed brand, according to Frost & Sullivan. Also according to the survey, drop-in bedliners generally were preferred over spray-on bedliners primarily because of the convenience factor associated with the installation of the bedliner at the time the vehicle is purchased and its competitive pricing.

Frost & Sullivan is highly regarded for its consumer research and each year presents its Awards in various categories. This year, Frost & Sullivan presented its newest consumer research in the automotive and transportation industry with its findings on consumer opinions and perceptions regarding light truck accessories aftermarket.

About Durakon

Durakon Industries is the world's leading supplier of vehicle protection and cargo management systems, which include bed liners, tonneau covers, roll-out cargo bed trays and storage boxes, for the OEM and aftermarket. Durakon's brands of bedliners include Duraliner, Allstar, Cargo-Pro, Patriot, and Duracover. For more information about the Durakon product line and newer technologies such as paint film technology, contact Durakon at (800) 933-4200 or visit the website at http://www.durakon.com/.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company founded in 1961, partners with clients to create value through innovative growth strategies. The foundation of this partnership approach is our Growth Partnership Services platform, whereby we provide industry research, marketing strategies, consulting and training to our clients to help grow their business. A key benefit that Frost & Sullivan brings to its clients is a global perspective on a broad range of industries, markets, technologies, econometrics, and demographics. With a client list that includes Global 1000 companies, emerging companies, as well as the investment community, Frost & Sullivan has evolved into one of the premier growth consulting companies in the world. For further information, visit http://www.frost.com/