Jeep Branded Lifestyle Products to Debut on QVC

NEW YORK--Dec. 1, 20044, 2004--Chrysler Group's Jeep(R)-branded lifestyle products, part of a full collection of Jeep brand licensed consumer products, are set to "roll" into homes on December 16 at 10 AM (ET) as part of a special one-hour show on QVC, the leading electronic retailer.

During the show, QVC viewers will have a chance to purchase high-quality Jeep-branded merchandise, including multi-function electronics, outdoor-inspired gift and accessory items and luggage featuring unique designs. Jeep-branded merchandise offers the same characteristics that consumers have come to expect in Jeep vehicles - ruggedness, durability and style.

"Jeep is more than a brand. It's a lifestyle based on freedom, adventure, mastery and authenticity," said Jeff Bell, vice president, Jeep. "Jeep-branded merchandise complements that lifestyle and adds to the enjoyment consumers experience with their vehicles. The QVC show is a great opportunity to showcase that bond between the brand, the Jeep Wrangler, Liberty and Grand Cherokee, and consumers."

The Joester Loria Group, the worldwide merchandising agency for the Jeep brand, brokered the arrangement with QVC for Jeep's dedicated one-hour show. "We're very excited to have the opportunity to work with QVC to bring the Jeep 'lifestyle' to QVC viewers," said Debra Joester, president, The Joester Loria Group. "Jeep products truly evoke the heritage of the original American 4x4 and are manufactured to be as rugged and reliable as the vehicles themselves."

QVC's Director of Home Merchandising, Rich Yoegel, adds: "QVC is committed to bringing our customers a variety of products that have everyday practicality and appeal to the many different lifestyles of our shoppers. The Jeep collection of licensed products makes a great gift whether buying for the busy mother on the go, the active traveler or simply those that are loyal to the widely recognized Jeep brand."

About QVC

QVC, Inc., a $5.4 billion company, is an e-commerce leader, marketing a wide variety of brand name products in such categories as home furnishings, licensed products, fashion, beauty, electronics and fine jewelry. QVC reaches over 86 million homes in the United States. Other divisions/subsidiaries include, Q Direct, Q Records and Video, QVC @, QVC Local, QVC ProductWorks. The QVC Studio Tour is located at the company's world headquarters in West Chester, Pa.

About Jeep(R) Brand Consumer Products

Jeep(R) is a registered trademark of DaimlerChrysler Corporation. Jeep(R) Electronics from Power Brands, Jeep(R) Gifts/Accessories from Cosmoda Corporation and Jeep(R) Luggage from Dynamic International are manufactured and produced under license from DaimlerChrysler Corporation. The Jeep(R) Brand is exclusively represented by The Joester Loria Group ( for all consumer-licensed products. Jeep(R) branded products are sold throughout the United States, Europe, Africa, Asia, Australia and South America. For more information about Jeep(R) branded products, please visit

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