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Toyota Reports November 2004 Sales

TORRANCE, Calif., Dec. 1, 2004 -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever November sales of 154,272, an increase of 8.8 percent over last year. Calendar-year-to-date (CYTD) sales total 1,872,116, an increase of 9.3 percent compared to the same period last year.

"Despite November's slide in consumer confidence, showroom traffic remained brisk," said Jim Press, TMS executive vice president and COO. "As we enter the year's final stretch, this bodes well for a strong finish."

The Toyota Division recorded best-ever November sales of 131,414, an increase of 9.8 percent. The Lexus Division also enjoyed best-ever November sales of 22,858 units, up 3.1 percent over last November.

Toyota Division

Toyota Division passenger cars led the way with record November sales of 73,434, an increase of 22.5 from last year. Camry, America's best-selling passenger car, led with 30,747 units sold, an increase of 9.3 percent. Corolla registered record November sales of 24,709 units, an increase of 24.0 percent from a year ago. The Prius gas-electric hybrid mid-size sedan posted its best-ever November sales of 5,866, up 9.4 percent.

Scion reported best-ever November sales of 9,151 units after its first six months of nationwide sales. The xB urban utility vehicle recorded a best-ever November with 3,736 units, up 221.4 percent. The tC sports coupe also had strong November sales of 3,536 units in its fifth month of sales. The xA subcompact also posted a best-ever November with 1,879 units sold, an increase of 174.9 percent. CYTD sales for Scion total 88,573.

Toyota Division light trucks reported November sales of 57,980. Sales of the all-new Tacoma compact pickup truck led the way with 11,156 units sold, up 1.1 percent over the same period last year. The Highlander mid-size SUV enjoyed record November sales with 9,692 units, an increase of 20.6 percent from November of last year. Sales of the Tundra full-size pickup were also up with 8,689 units sold, an increase of 3.1 percent.

Lexus Division

Lexus passenger cars saw a strong November with 10,214 vehicles sold. The ES 330 entry luxury sedan earned best-ever November sales with 5,919 units, up 7.5 percent. The flagship LS 430 luxury sedan recorded 2,529 sales for the month, an increase of 6.5 percent. The SC 430 hardtop sports coupe convertible also enjoyed solid sales with 686 units, an increase of 4.6 percent.

Lexus light trucks earned record November sales of 12,644, an increase of 5.8 percent from November of last year. The RX 330 luxury SUV achieved best- ever November sales of 8,461, up 4.6 percent over the same period last year. The GX 470 luxury mid-size SUV posted best-ever November sales with 3,200 units, an increase of 8.8 percent. The LX 470 full-size premium luxury SUV also posted robust sales of 983 units, up 6.7 percent.

Sales of North American-built vehicles accounted for 61.9 percent of total November sales. There were 24 selling days this sales month compared to 25 last November.

   Public Web sites:  http://www.toyota.com/
                      http://www.lexus.com/
                      http://www.scion.com/

                              TOYOTA RETAIL SALES
                          (INCLUDES FLEET & HAWAII)
                                November, 2004

                  ----- CURRENT MONTH -----  -- CALENDAR YEAR TO DATE --
                                     DSR %                        DSR %
                     2004     2003    CHG       2004      2003     CHG

  ECHO                 168     466  -62.4      3,593    25,828   -86.1
  COROLLA           24,709  20,751   24.0    306,753   305,765     0.3
  CELICA               430     866  -48.3      8,216    14,043   -41.5
  CAMRY             30,747  29,309    9.3    391,958   383,478     2.2
  AVALON             2,269   3,373  -29.9     33,584    47,600   -29.4
  MR2 SPYDER            94     192  -49.0      2,500     2,763    -9.5
  PRIUS              5,866   5,584    9.4     47,704    20,602   131.6
  SCION xA           1,879     712  174.9     22,184     3,542   526.3
  SCION xB           3,736   1,211  221.4     43,186     6,071   611.3
  SCION tC           3,536       0     --     23,203         0      --
  TOTAL TOYOTA
   DIV. PASS. CAR   73,434  62,464   22.5    882,881   809,692     9.0
  ES 330             5,919   5,738    7.5     67,420    59,000    14.3
  LS 430             2,529   2,474    6.5     28,812    20,808    38.5
  SC 430               686     683    4.6      8,879     9,625    -7.8
  GS 300               407     788  -46.2      6,180    10,201   -39.4
  GS 430                91     142  -33.2      1,246     1,928   -35.4
  IS 300               582     832  -27.1      9,301    12,620   -26.3
  TOTAL LEXUS
   PASS. CAR        10,214  10,657   -0.2    121,838   114,182     6.7
  TOTAL TOYOTA
   PASS. CAR        83,648  73,121   19.2  1,004,719   923,874     8.8
  SIENNA            10,968  13,419  -14.9    146,696    91,650    60.1
  RAV4               4,925   5,236   -2.0     64,884    68,066    -4.7
  4RUNNER            7,608   8,803  -10.0    102,595    99,933     2.7
  HIGHLANDER         9,692   8,368   20.6    120,686   111,723     8.0
  LAND CRUISER         564     603   -2.6      5,959     5,784     3.0
  SEQUOIA            4,378   5,451  -16.3     50,828    59,861   -15.1
  TOTAL SUV         27,167  28,461   -0.6    344,952   345,367    -0.1
  4X2 TACOMA         6,048   6,684   -5.7     84,844    86,271    -1.7
  4X4 TACOMA         5,108   4,815   10.5     56,533    56,225     0.5
  TOTAL TACOMA      11,156  11,499    1.1    141,377   142,496    -0.8
  TUNDRA             8,689   8,783    3.1    100,764    92,112     9.4
  TOTAL PICKUP      19,845  20,282    1.9    242,141   234,608     3.2
  TOTAL TOYOTA
   DIV. LT TRUCK    57,980  62,162   -2.8    733,789   671,625     9.3
  LX 470               983     960    6.7      8,431     8,030     5.0
  GX 470             3,200   3,063    8.8     31,013    27,595    12.4
  RX 330             8,461   8,425    4.6     94,164    81,772    15.2
  TOTAL LEXUS
   LIGHT TRUCK      12,644  12,448    5.8    133,608   117,397    13.8
  TOTAL TOYOTA
   LIGHT TRUCK      70,624  74,610   -1.4    867,397   789,022     9.9
  TOTAL TOYOTA
   DIV.            131,414 124,626    9.8  1,616,670 1,481,317     9.1
  TOTAL LEXUS       22,858  23,105    3.1    255,446   231,579    10.3
  TOTAL TOYOTA     154,272 147,731    8.8  1,872,116 1,712,896     9.3
  MEMO:
  DOM. COROLLA      22,450  19,426   20.4    286,545   246,708    16.1
  DOM. CAMRY        30,033  25,877   20.9    372,019   341,073     9.1
  DOM. PICKUP       19,845  20,282    1.9    242,141   234,608     3.2
  DOM. RX 330        5,524   1,010  469.7     54,335     2,957  1737.5

  SELLING DAYS          24      25               281       281

  TOYOTA DIV.
   IMPORT CAR       18,682  13,788   41.1    190,733   174,311     9.4
  LEXUS IMPORT CAR  10,214  10,657   -0.2    121,838   114,182     6.7
  TOYOTA DIV NA
   BUILT CARS       54,752  48,676   17.2    692,148   635,381     8.9
  TOTAL TOYOTA
   CARS             83,648  73,121   19.2  1,004,719   923,874     8.8

  TOYOTA DIV.
   IMPORT LT TRUCK  22,789  23,010    3.2    294,124   285,506     3.0
  LEXUS IMPORT
   LT TRUCK          7,120  11,438  -35.2     79,273   114,440   -30.7
  TOYOTA DIV NA
   BUILT LT TRUCK   35,191  39,152   -6.4    439,665   386,119    13.9
  LEXUS NA BUILT
   LT TRUCK          5,524   1,010  469.7     54,335     2,957  1737.5
  TOTAL TOYOTA
   LT TRUCK         70,624  74,610   -1.4    867,397   789,022     9.9

  SPORT UTILITY
   VEHICLES         39,811  40,909    1.4    478,560   462,764     3.4
  Memo: Lexus Sport
   Utility          12,644  12,448    5.8    133,608   117,397    13.8

  SMALL VANS        10,968  13,419  -14.9    146,696    91,650    60.1
  PICKUPS           19,845  20,282    1.9    242,141   234,608     3.2

  * NORTH AMERICAN
   BUILT VEHICLES
  COROLLA           22,450  19,426   20.4    286,545   246,708    16.1
  CAMRY             30,033  25,877   20.9    372,019   341,073     9.1
  AVALON             2,269   3,373  -29.9     33,584    47,600   -29.4
  SIENNA            10,968  13,419  -14.9    146,696    91,650    60.1
  PICKUP            19,845  20,282    1.9    242,141   234,608     3.2
  SEQUOIA            4,378   5,451  -16.3     50,828    59,861   -15.1
  RX 330             5,524   1,010  469.7     54,335     2,957  1737.5
  TOTAL             95,467  88,838   11.9  1,186,148 1,024,457    15.8
  N.A. VEHICLES
   % OF TOTAL        61.9%   60.1%             63.4%     59.8%

  SELLING DAYS          24      25               281       281

  DSR = DAILY SELLING RATE