Ducati Motor Holding Streamlines the Structure of its Brands
BOLOGNA, Italy, November 26 -- Ducati Motor Holding S.p.A. , a leading manufacturer of high performance motorcycles, announced that its Board of Directors decided yesterday to sell the Ducati Corse brand from Ducati Motor Holding to Ducati Corse S.r.l on the same date Ducati Corse Board of Directors decided to purchase the Ducati Corse brand. The transaction will take place by the end of the year.
The main reason for the transaction is to rationalize management of the "Ducati" and "Ducati Corse" brands, allowing each brand to be developed economically as separate entities.
Ducati Corse S.r.l., fully-owned by Ducati Motor Holding S.p.A.(99% directly and 1% indirectly), is focused on the organization and management of the MotoGP and Superbike racing teams, the development and construction of racing bikes, as well as all related promotional activities which aim to increase the Company's presence on the international circuits and enhance its brand image.
The Ducati Corse Brand has been valued at Euro 23 million, and has been calculated on a discounted cash flow of Ducati Corse's brand royalties, related to the use of the brand by licensees and sponsors. The valuation was based on an independent appraisal commissioned by Ducati Motor Holding.
Payment by Ducati Corse S.r.l. will be made within six months of the closing of the transaction, and the Company will finance it with one or more of the following: bank credit, potentially granted by a pledge on the trademark, the sale and lease back of the brand, the factoring of sponsorship agreements signed by Ducati Corse S.r.l.
From a consolidated financial statement point of view, the operation has no financial or economical implications. Ducati Motor Holding S.p.A. will make a one-off gain of Euro 23 million, while Ducati Corse will register the brand as an intangible asset for the same value.
Mr. Federico Minoli, Mr. Enrico D'Onofrio, and Mr. Gianluigi Mengoli, respectively President and CEO, Chief Financial Officer and Technical Director of Ducati Motor Holding are all members of the Board of Directors of Ducati Corse S.r.l., of which Mr. Minoli is also President. Ducati Motor Holding's statutory auditors are the same as those of Ducati Corse.
It should be noted that the operation will not imply, for any of the above-mentioned parties, that objectives will be reached and that subsequent bonuses or benefits will be awarded, that they would otherwise not have been paid.
In addition, as of today, Mr. Minoli owned 500,000 shares in Ducati Motor Holding S.p.A., Mr. D'Onofrio 241,000 shares and Mr. Mengoli 9,000 shares. On the same date, the statutory auditors did not hold any Ducati shares.
Founded in 1926, Ducati builds racing-inspired motorcycles characterized by unique engine features, innovative design, advanced engineering and overall technical excellence. Ducati has won thirteen of the last fifteen World Superbike Championship titles and more individual victories than the competition put together. The Company produces motorcycles in five market segments which vary in their technical and design features and intended customers: Superbike, Supersport; Monster, Sport Touring and Multistrada. The Company's motorcycles are sold in more than 60 countries worldwide, with a primary focus in the Western European and North American markets. For more information about the Company, please visit our web site at http://www.ducati.com