Mattel Takes Playtime on the Road with CAR-GO Fun; Self-contained Games and Playsets Pack Big Fun in Small Places

EL SEGUNDO, Calif.--Nov. 1, 20046, 2004--Just in time for holiday travel, Mattel, Inc. today announced availability of CAR-GO Fun(TM), the newest on-the-go games and playsets for ages three and up.

CAR-GO Fun(TM) UNO(R), Matchbox(R) and Polly Pocket(R), complete with their own play pieces such as cards, cars or dolls offer portable pop-open fun. Each game or playset is self-contained and is sized to be compatible with most standard car, truck or SUV cup holders. The portability, of course, is not limited to these vehicles; CAR-GO Fun(TM) makes packing for any destination just as easy.

"Any parent knows that keeping children amused while traveling can be a full-time focus," says Phil Jackson, vice president, marketing, Mattel Brands. "But, CAR-GO Fun(TM) lives up to its name and makes packing playsets a snap and keeps access at kids' fingertips."

Each game or playset resembles a big-drink cup. Like a magician's box, the "cup" unfolds in a variety of configurations appropriate for maximum play with that particular game or playset. For example, the Matchbox(R) Hero City Fire Station CAR-GO Fun(TM) opens up to show a fire station with lots of moving parts, complete with an exclusive Matchbox(R) truck.

CAR-GO Fun(TM) UNO(R), Matchbox(R), and Polly Pocket(R) games and playsets are available immediately at retail outlets including convenience stores such as Chevron, 7-Eleven and QuikTrip as well as Sears, Shopko, Longs and American Sales for $5.99. CAR-GO Fun(TM) Hot Wheels(R) and Barbie(R) Fairytopia(TM) playset versions of will be released in Spring 2005 with more branded games and playsets available in Fall 2005.

About Mattel

Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll ever introduced. The Mattel family of toys and games is comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), UNO(R), American Girl(R), and Fisher-Price(R), which also includes Little People(R), Rescue Heroes(TM), Power Wheels(R), as well as a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 25,000 people in 36 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow.

MATTEL, CAR-GO Fun and associated trademarks are owned by Mattel, Inc. (C) 2004 Mattel, Inc. All Rights Reserved.

Want more information? Search the web!

Search The Auto Channel!

Search 1,043,125 pages