SEMA 2004: Land Rover LR3 Now Offers Exclusive Vehicle Kit Items

LAS VEGAS, Nov. 2, 2004 -- Today, the already admired 2005 LR3 gets even better as an all-new line of specialized vehicle kit is launched. On display at the 2004 Specialty Equipment Manufacturers Association (SEMA) annual trade show, a highly accessorized LR3 showcases a range of products available for owners to customize their LR3 vehicles.

The accessory program for LR3 follows the tradition of other Land Rover vehicles, offering customers a range of purposeful and rugged items to outfit their SUV. Each item is specially designed and tested to Land Rover's exacting quality standards, ensuring proper performance and durability.

"Consumers interested in LR3 appreciate its innovative design and recognize it as a true Land Rover from the inside out," commented Sally Eastwood, vice president Marketing, Land Rover North America. "This exclusive line of vehicle kit will boost LR3's appeal, allowing consumers to personalize their vehicle to their individual tastes."

An entirely new range of Vehicle Kit accessories have been specially designed and engineered for LR3. The selection includes soft-touch polyurethane front protection bars, modular steel brush bars, an expedition roof rack and WARN(R) winch. Other new items include a wood trim kit for the fascia, a slide-out floor for the loadspace, a DVD-player and a fitted screened tent.

Land Rover expects to have full availability of these Kit accessories by launch in November.

  Key items featured at the SEMA show include:

   * 'A' Frame Protection bar

   * Driving lamps

   * WARN(R) winch

   * Front lamp guards

   * Rear lamp guards

   * Door rubbing strips

   * Expedition roof rack

   * Raised air intake (G4 specific)

   * Rear access ladder (G4 specific)

   * Goodyear(TM) tires (G4 specific)

All Land Rover accessories are available at 164 U.S. Land Rover retailers. When purchased with a new vehicle, kit items are covered under the same warranty.

Land Rover North America is part of Aston Martin Jaguar Land Rover with headquarters in Irvine, California. Land Rover established operations in the U.S. in 1986, and now imports and distributes Range Rover, LR3 and Freelander vehicles manufactured by Land Rover in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover retailer nearest you, call 800-FIND-4WD or log on to

Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover North America Corporate Communications at (949) 341-5800. Land Rover-related press releases and electronic photos of the company's products are available on-line in the Land Rover section of Ford Motor Company's news media website (

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