SYLVANIA SilverStar Lights the Way to Safer Driving at AAPEX 2004

DANVERS, Mass.--Oct. 2, 20049, 2004--OSRAM SYLVANIA will showcase SYLVANIA SilverStar(R), a lighting solution for safer night driving, at AAPEX 2004. SilverStar headlights are up to 20 percent brighter than standard halogen headlights and produce a whiter light that provides drivers with improved night visibility and a better sense of security on the road.

Millions of drivers are learning about the safety benefits of SilverStar's brighter, whiter light through a recently launched national marketing campaign titled, "Miles and Miles". A television commercial developed as part of the campaign features The Who classic, "I Can See for Miles". The ad illustrates the superior performance of SilverStar high performance halogen headlights, compared to standard halogen, and boldly asks, "Wouldn't you want two of the safest headlights on earth?"

"Many drivers don't realize that their standard halogen headlights don't just burn out; they dim over time," said Laura Peach, SilverStar marketing manager at OSRAM SYLVANIA. "The key to safer driving at night is to upgrade to whiter, brighter headlights and replace them periodically in pairs."

A recent Rensselaer Polytechnic Institute (RPI) study found halogen headlights that produce a whiter light can help improve a driver's reaction time and ability to see roadside objects at night. OSRAM SYLVANIA advises consumers to choose headlights that produce a whiter light and are 100 percent street legal, such as SYLVANIA SilverStar headlights.

SYLVANIA SilverStar headlights are "plug and play" replacement bulbs that can be installed as easily as standard halogen bulbs. SilverStar headlights retail for $19.99 or less and are available at automotive retailers, mass merchants and at the SYLVANIA SilverStar web site. For detailed SilverStar product information and automotive lighting safety tips, visit: http://www.sylvania.com.

About OSRAM SYLVANIA

Headquartered in Danvers, Mass., OSRAM SYLVANIA is the North American lighting operation of OSRAM GmbH. Together we are the second-largest lighting and materials enterprise in the world, serving customers in more than 140 countries. We manufacture and market a wide range of lighting products, including automotive, electronic and magnetic ballasts, and precision materials and components for industrial and commercial users, original equipment manufacturers and consumers, sold primarily under the SYLVANIA brand name, but also under the OSRAM brand. OSRAM SYLVANIA also offers lighting systems installation and maintenance services.