Prolong Names New Vice President of Sales

IRVINE, Calif.--Sept. 9, 2004--Prolong International Corporation (AMEX:PRL), (http://www.prolong.com), a technology driven consumer products holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of patented consumer automotive, commercial/industrial and household products, is very pleased to announce that William A. Carlson has been named Vice President of Sales.

Mr. Carlson has an undergraduate degree in economics from Ball State University and earned his MBA at the University of Pennsylvania Wharton School of Business. He served in a variety of positions for General Motors Corporation including zone sales manager, district sales manager, director of national accounts and director of advertising. In addition, he was the marketing manager for AC spark plugs and Delco batteries. Bill has also successfully started his own business ventures including novel marketing and promotional programs in the motorsports industry. He brings very strong and creative leadership to the Prolong management team and is already familiar with many of the Company's long-standing accounts and customers. He has a strong background in the automotive aftermarket and brings a wealth of experience and contacts to this position. Mr. Carlson said, "I'm excited to become a part of the Prolong team. I feel that the Company is now poised to take advantage of all the hard work that has been put forth to make Prolong a leader in the industry. My focus will be to build a stronger sales team and to expand the Company's product line in the marketplace. I'm anxious to make it happen."

Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The Company's products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial and consumer applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International and its products can be obtained at http://www.prolong.com.