Nissan Becomes the Official Beach Vehicle for Huntington Beach Lifeguards
GARDENA, Calif Sept. 7, 2004; When Huntington Beach, Calif. city officials made a plea for help after losing its vehicle sponsorship last May, Nissan stepped up to the plate to become the official vehicle sponsor for "Surf City." Huntington Beach lifeguards at the beach's 22 towers now have access to 17 Nissan SUVs and trucks to assist their important mission of monitoring the beaches and saving lives.
During the busy Labor Day weekend - when beach attendance reaches nearly 215,000 - the last of Nissan's 17 vehicles - two white Nissan Titans - made their beach debut.
Nissan's partnership with the city of Huntington Beach is an extension of Nissan's commitment to area beach communities and their lifeguards. Already the official vehicle of the Los Angeles County beaches, Nissan believes in the value of supporting the needs of the surrounding area.
"We are proud that Nissan can offer a capable vehicle line-up to support the needs of the lifeguards and the local beach communities," says Mike Grollman, senior manager of marketing for Nissan North America. "We see this as an opportunity to complement our presence in Los Angeles and be a part of the emergence of Huntington Beach."
The 17 vehicles have been outfitted for beach support along the 3.5 miles of beachfront. The Nissan beach fleet includes one Armada and four Xterras, both sport-utility vehicles, as well as seven Frontier pick-up trucks, the recognized beach truck of Los Angeles County. In addition, five of the award-winning full-size Titan pick-up trucks are also featured in the fleet.
Nissan's partnership will run through 2006, saving the city of Huntington Beach the cost of purchasing replacement vehicles.
About Nissan North America
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com.