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World's Biggest, Sexiest Motorcycle Event PAY-LEVISED UNCENSORED for the First Time Ever!

NEW YORK, Aug. 18, 2004;

NEWS: Up to 700,000 Bikers Gather in South Dakota; A World Record for the Largest Motorcycle Burnout is Accomplished


Each year over 500,000 motorcycle enthusiasts gathered for one of the biggest, wildest and most exciting bike rallies in the country: the Sturgis rally in Sturgis, South Dakota. And this year the town is estimating a record breaking attendance at over 700,000 riders! Founded 64 years ago, Sturgis quickly become the largest and most notorious motorcycle event in the world. Now, for the first time in 64 years television viewers can get an UNCENSORED "look behind the curtain" at what really goes on at this infamous event when High Definition cameras rolled for the first time inside the biggest biker bar and entertainment venue in the world- The Full Throttle Saloon in Sturgis SD. "STURGIS 2004 at FULL THROTTLE" is a TV-MA special produced in High Definition Television and available only on pay-per-view. Whether you're an easy rider or just riding in your easy chair, viewers will be able to "join the wildest party on the planet" from the comfort of their home as over 700,000 riders end up in hog heaven. From the coolest bikes and burn-outs to the hottest biker chicks and outlaws, with smokin' LIVE performances from the platinum selling hard rock band JACKYL, this 90- minute special will be a wild ride that will break all barriers as well as a World's Record for the largest motorcycle burnout ever!

STURGIS 2004 at FULL THROTTLE airs Friday, August 20th at 10 p.m. (ET)/ 7 p.m. (PT) exclusively on pay-per-view and plays throughout the end of September on all cable and satellite systems nationwide.