NASCAR Silicon Motor Speedway Simulators To Be In First Canadian Location

NASCAR SILICON MOTOR SPEEDWAY SIMULATORS TO BE INSTALLED IN FOURTH BURROUGHS
AND CHAPIN SITE AND FIRST IN CANADA


            INDIANAPOLIS (July 29, 2004) - Six NASCAR Silicon Motor
Speedway's <http://www.smsonline.com/>  state-of-the-art racing simulators
will be installed at the NASCAR SpeedPark in the new Vaughan Mills mall in
the Toronto, Ontario, Canada market, it was announced by William R.
Donaldson, Chairman and CEO of Interactive Motorsports and Entertainment
Corp. (OTCBB:IMTS). <http://www.smsonline.com/company/inv_rel_index.asp>
            The installation will be the company's fourth within a Burroughs
and Chapin venue (totaling 23 simulators), and the first in the Canadian
market.  Current Burroughs and Chapin installations include two NASCAR
SpeedParks (Sevierville, Tennessee and St. Louis Mills) and the Myrtle Beach
Pavilion.
            The NASCAR SpeedPark in Vaughan Mills will be located
approximately 20 miles north of downtown Toronto in the city of Vaughan, and
is scheduled to open in November of this year.
            Perfect Line's NASCAR Silicon Motor Speedway racing centers
offer its customers the most realistic race simulation in the world. Perfect
Line has integrated sophisticated proprietary racing simulator technology
with an exclusive NASCAR license for location-based entertainment and
licenses for popular NASCAR tracks and teams.
The National Association for Stock Car Auto Racing (NASCAR
<http://www.nascar.com/> ), is the sanctioning body for one of America's
premier sports.  With 75 million fans spread throughout the U.S., NASCAR is
the second-highest rated sport on television as well as a leader in licensed
product sales.  NASCAR fans are the most sponsor-conscious and brand-loyal
among all major professional sports, according to independent research.
More Fortune 500 companies are involved in NASCAR than any other sport, and
17 of the 20 most-attended sporting events in the U.S. each year are NASCAR
events.
NASCAR's three major national series are the NASCAR NEXTEL Cup Series, the
NASCAR Busch Series and the NASCAR Craftsman Truck Series.  These events are
now broadcast in more than 150 countries.  Based in Daytona Beach, Fla.,
with offices in Charlotte, Los Angeles, and New York, NASCAR sanctions 1,800
races at 120 tracks in 38 states.  Additionally, NASCAR recently announced
the formation of NASCAR Canada, a partnership with TSN that establishes a
Canadian base of operation with a new office and dedicated staff in Toronto
and further extends the marketing of the sport in NASCAR's largest market
outside of the U.S.