Land Rover Announces U.S. Pricing for Its Newest Model; The 2005 LR3

IRVINE, Calif., July 28 -- Land Rover North America today announced U.S. pricing for its all-new SUV, the LR3. The manufacturer's suggested retail price for the SE model will be $44,995, while the HSE model will retail for $49,995. All models will feature Land Rover's innovative Terrain Response(TM) technology, a powerful 300 hp V8 engine and the Range Rover-inspired, four-corner, cross-linked air suspension, solidifying LR3's outstanding on and-off-road performance.

"The all-new LR3 is the most technologically advanced, boldest, Land Rover ever launched in the history of the company," said Richard Beattie, executive vice president, Land Rover North America. "This premium SUV, with its exceptional versatility and capability, is an excellent value considering the amount of feature, content and innovation Land Rover is bringing to the market."

Available in SE and HSE derivatives, LR3 offers the advantages of a powerful and responsive 300 hp 4.4-liter V8 engine, mated to a six-speed electronic automatic transmission. This transmission is intelligent -- adapting its shift patterns to driving style and road conditions -- and equipped with Command Shift(TM), allowing the driver full control over gear changes. Special consideration has been given to ensure the powertrain meets Land Rover's exacting standards for on-and off-road capability.

LR3 sets an impressive benchmark for future Land Rover products with its new platform architecture and numerous technological advancements. The new, Land Rover-developed, Integrated Body-frame(TM) architecture provides a stable foundation for refined on-road performance, while maintaining the off-road qualities essential to every Land Rover vehicle. Careful design and packaging has kept the overall height of the vehicle down, and has positioned the bulk of the vehicle's mass as low as possible, further adding to the outstanding on-road dynamics.

LR3's all-new Terrain Response(TM) system is the latest development in four-wheel drive technology. By optimizing the vehicle's sophisticated systems, Terrain Response(TM) allows the driver to choose from a variety of terrain settings, thus providing flexible and automatic control of the vehicle in all conditions, both on-and off-road. Not only does this help ensure that operation on a range of surfaces is safe and pleasurable, but it minimizes any environmental impact of off-pavement driving.

The electronically-controlled air suspension system provides increased versatility and comfort. With automatic load-leveling and multiple modes (access, standard and off-road) the suspension allows for a softer spring setting in normal driving conditions, and versatility in others. The Range Rover-inspired cross-linking air springs allow for outstanding off-road performance by maximizing ground contact.

The interior package is among the most versatile and accommodating in its class. The cabin of the LR3 is designed to allow maximum comfort for all passengers -- even in the third row. When equipped, the third row of seats is capable of accommodating two 95th percentile adults. In addition, the alpine roof -- a driver's sunroof and fixed glass over rows two and three -- adds to the feeling of spaciousness throughout the interior.

LR3 is available in eight standard colors: Chawton White, Bonatti Grey, Alveston Red, Java Black, Adriatic Blue, Zambezi Silver, Maya Gold and Tonga Green. All colors currently exist in the Land Rover color palate except for Tonga Green, which has been introduced for the 2005 LR3.

All LR3 models come highly equipped with a list of desirable features and innovative technologies. In addition to the base level of content, the HSE adds a touch-screen, voice-activated navigation system, 600-watt audio system, 19" alloy wheels, Bi-Xenon headlamps and memory seats. Full details of trim specifications will be released closer to launch.

  Sales for LR3 will commence this fall.

  ** prices noted include destination and delivery charges.

Land Rover North America is part of Jaguar Land Rover with headquarters in Irvine, California. Land Rover established operations in the US in 1986, and now imports and distributes Range Rover, LR3 and Freelander vehicles manufactured by Land Rover in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Company, Dearborn, Michigan. For information about the Land Rover retailer nearest you, call 800-FIND-4WD or log on to http://www.landrover.com/ .

Vehicle specifications and features are subject to change. For the latest Land Rover pricing and product information, contact Land Rover North America Corporate Communications at (949) 341-6100.

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