CYTOSPORT TO SPONSOR DENVER TRANS-AM RACE WITH FEATURED GUEST AND NFL STAR BILL ROMANOWSKI

 
INDIANAPOLIS (July 23, 2004) ‹ CytoSport will sponsor the Motorock Trans-Am
Series race at the Centrix Grand Prix of Denver. The event, scheduled for
Aug. 13-14, will be called the Cytomax Sport Drink 100.
 
The agreement is part of CytoSport¹s launch of its new ready-to-drink
Cytomax Sport Drink in the Denver metropolitan area. Former Denver Broncos
linebacker Bill Romanowski will make several appearances during the weekend,
and will also be part of driver and CytoSport owner Greg Pickett¹s pit crew
at Denver. Romanowski, who counts Cytomax as his preferred sport drink,
helped guide the Broncos to two Super Bowl titles in 1998 and 1999.
 
Pickett, who won the 1978 Trans-Am Drivers¹ Championship, finished an
impressive second in the season opener this year, just behind winner Paul
Gentilozzi.
 
³We¹re very excited to sponsor the Trans-Am race in Denver,² said Pickett.
³The Denver market is extremely important to CytoSport. The added visibility
and excitement that is part of the Trans-Am Series will certainly benefit
the launch of our new ready-to-drink Cytomax Sport Drink.
 
³This is an added bonus to my competing at Denver,² added Pickett, driver of
the No. 6 Cytomax Jaguar XKR. ³We are seeking positive results both on and
off the track there.
 
³We¹re also excited to welcome Bill Romanowski,² continued Pickett. ³Bill is
a longtime friend to CytoSport, and is part of a long and illustrious list
of elite athletes who choose Cytomax as part of their training regimen.²
 
³We are privileged to welcome Cytomax as our Denver title sponsor,² said
Series Executive Director John Clagett. ³Greg is a longtime competitor and
supporter of the Trans-Am Series. We are excited about his ongoing success
with CytoSport and are pleased to be a part of that success at Denver.²
 
The Cytomax Sport Drink 100, part of the Centrix Grand Prix of Denver
weekend, is scheduled for Saturday, Aug. 14. The race, Round 8 of the 2004
Championship, will be held on a 1.647-mile temporary street course
constructed around the Pepsi Center.
 
Cytomax Sport Drink is the world's most scientifically advanced complex
carbohydrate, electrolyte performance energy drink. It ensures proper
hydration, steady energy and reduced fatigue during exercise.
 
The Motorock Trans-Am Series features closed-fendered, production-based,
V-8-powered sports cars, competing on permanent road courses, and temporary
street and airport circuits throughout North America. The Trans-Am Series is
America¹s oldest continuously running road racing series and celebrates its
39th year of competition in 2004.