Counting Crows and Jeep(R) Brand Announce Jeep Music Trax Partnership
AUBURN HILLS, Mich., July 20 -- The Jeep(R) brand and Counting Crows today announced they have partnered for the 2004 Jeep Music Trax concert series. Jeep brand has joined the Counting Crows Summer '04 tour at five specially selected venues to bring Counting Crows fans a Jeep brand lifestyle experience. In addition to seeing Counting Crows perform, event attendees will have the chance to see the newest Jeep vehicles
"There is a natural alignment between music and the Jeep lifestyle," said Jeff Bell, Vice President, Chrysler and Jeep, Chrysler Group. "The freedom, adventure and mastery you feel when driving off-road in a Jeep 4X4 is enhanced by the right soundtrack. The Jeep brand has been helping people to expand their boundaries for more than 60 years, and Jeep Trax continues this heritage while working with artists."
Music has always been an integral part of Jeep brand events and the Jeep Music Trax program underscores this connection. Jeep Music Trax integrates music into various lifestyle and Jeep brand events, allowing consumers to enjoy their favorite music and be among the first to discover fresh talent.
Jeep has been in the business of helping people to expand their boundaries and experience life for more than 60 years. Jeep Music Trax is one of several Jeep brand sponsored lifestyle programs, including Jeep Adventure Series and Jeep World of Adventure Sports, designed to support the Jeep active lifestyle with cutting-edge events throughout the year.
Concert Dates and Locations: 07/08/04 Green Bay, WI Oneida Casino 07/11/04 Sterling Heights, MI Jerome Duncan Ford Theatre 07/13/04 Mt Pleasant, MI Soaring Eagle Casino Resort 07/19/04 Atlanta, GA Chastain Park 07/21/04 Columbia, MD Merriweather Post Pavillion