Limelight Media Group Signs Champ Car World Series for Themed Soft Zones in Malls

MEMPHIS, Tenn., July 12 -- Limelight Media Group, Inc. (BULLETIN BOARD: LMMG) of Memphis, TN announced today that it has entered into an exclusive agreement with Bridgestone Presents The Champ Car World Series Powered by Ford as the theme partner of the first themed soft zones for malls being developed by the company. The Champ Car Themed Soft Zone will be an extension of the company's vision to expand its captive audience network into high traffic retail locations as well as provide Champ Car with the ability to reach a new audience for its sport. The Zone will have the ability to display race events, Champ Car video, sponsor brand messages and other entertainment content in high definition. Each zone will also be interactive to provide promotional information to patrons visiting the locations. Limelight intends to schedule monthly events surrounding the Zones to further attract attention. Limelight also intends to install Themed Soft Zones in 11 malls in 2004. Limelight also stated that an application for business model patent is in progress.

As previously reported, the Champ Car Themed Soft Zones will feature attractive seating and surroundings that reflect the Champ Car Theme. The focal point of each area is a full multimedia island display with plasma screens airing content and ads. The island display will also include interactive kiosks that allow patrons to interact with the theme sponsor or advertisers.

"We are very pleased that to have Champ Car World Series as a theme partner for our first mall soft zone deployment. Their growing sport is both exciting and entertaining. I believe that the zones will capture a lot of attention in the mall setting," states David V. Lott, President, Limelight Media Group, Inc.

More Information Regarding Bridgestone Presents The Champ Car World Series Powered by Ford may be found at http://www.cart.com/ .

About Limelight Media Group, Inc.

Limelight Media Group, Inc. headquartered in Memphis, TN, was founded in February 2000 to create, manage, and support out-of-home digital advertising and promotional networks. Limelight today provides "in-theater," "in-lobby," and interactive promotional advertising mediums for the cinema advertising industry. The Company's digital media management system enables simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. The company recently began expanding its efforts to include grocery, retail, restaurant, and the hospitality industry.